Analysis And Countermeasures On Marketing Issues Of‘Credits And Privileged Loan' Of C Bank Liaoning Branch

C Bank,as a state-owned large-scale commercial banks,has been always focusing on large enterprises with its public credit products and credit policies focus on large enterprises for a long time.In recent years,with the gradual opening of financial markets,increasing competition among banks,small and medium micro-enterprise customer market are got attention gradually.Until March 2015,more than 65%of the GDP comes from small and medium enterprises,more than 50%of the tax,more than 68%of exports,more than 75%of the jobs are contributed from small and medium enterprises.To seize the market and expand their influence in small and medium enterprises,C Bank Liaoning Branch launched various types of small and medium enterprises for the credit products timely,"Credits and Privileged Loan" is one of them.How to carry out the marketing work of" Credits and Privileged Loan"effectively?It is not only directly affects the market share of C Bank Liaoning Branch in small and medium micro-customer groups,but also plays a theoretical role in the marketing of other related products.This paper analyzes the current situation of marketing and the problems and disadvantages in C marketing.In order to solve the marketing problem,the paper puts forward the countermeasures to improve the marketing strategy.In this paper,with the analysis and improvement of the marketing strategy of credit products,it is beneficial to C bank to develop small and medium-sized enterprise customer market and obtain a new customer base.At the same time,the marketing strategy of "Credits and Privileged Loan" can also provide reference for the popularizing of other similar business of banks.Facing the increasingly severe competitive environment,China's banking credit products must abandon the backward marketing model,be market-oriented,implement effective marketing strategy.