Research On Rural Market Development Strategy Of R Bank Credit Products

Under the economic downturn,the business environment of commercial banks has become increasingly severe.At the same time,with the deepening of the national financial system reform,the emergence of changes in interest rate marketization and diversification of financial entities has put forward higher requirements for the operation and management of modern commercial banks.As a traditional business of Chinese banks,credit business has always been an important source of profit for commercial banks.Today,with the increasing demand for financial products and services,we still cannot forget the importance of credit business to banks.The marketing strategy of credit business directly affects the income of credit business.With the deepening of Shaoxing Rural Revitalization strategy,the rural market environment and consumers have undergone tremendous changes.In order to continue to seize market share in the changing market environment,it is urgent for R Bank to innovate the marketing strategy of credit business.This paper analyzes the credit demand of rural market in Shaoxing,and analyzes the economic situation and farmers' income during the 13 th Five-Year Plan period of Shaoxing to clarify the development space of credit business in Shaoxing market.At the same time,through questionnaires and interviews,combined with data and descriptive research methods,we can understand the loan needs of residents at all levels in rural areas.Through the analysis of the macro and micro environment of Shaoxing rural credit market,understand the competition strategy of major competitors,and then compare the status of its own products and marketing,and specifically enter the credit products and business processing procedures of R Bank through SWOT analysis,from marketing methods and product development.And so on to assess its competitiveness in the industry,to find its own strengths and weaknesses,as the basis for the formulation of R Bank marketing strategy.On this basis,combined with the STP theory,through market segmentation,it is proposed that R Bank should take a differentiated development path,place the customer base on small and micro enterprises and rural residents,and design corresponding marketing plans,and propose corresponding safeguard measures.The times are changing,and the traditional extensive marketing methods can not meet the needs of the market.Various strategies and suggestions and related safeguards are expected to help R Bank improve its market competitiveness.