Study On Optimization Of Operation Strategies Of JH Financing Platform Companies

Local governmental investment and financing platforms refer to wholly state-owned companies established upon governmental approval through government-authorized financial allocation or investment of land equity,responsible for investment and operation activities for municipal assets as well as municipal asset optimization.Since 1990 s,investment companies that integrate financing,urban construction and operation with debt redemption have been established as financing platforms in a great number of cities for the purpose of expanding source of funds and achieving market-based financing.Financing platform plays an important role in promoting the improvement of urban appearance and rapid economic development.With the deepening of the reform of state-owned enterprises and the reform of urban construction investment and financing system in the new era,it has become a general trend to accelerate the transformation and upgrading of government financing platform companies so as to make them truly market-oriented,industrialized and substantive operation.In this paper,from the theoretical point of view of operation strategy,by using the methods of literature research,case analysis and SWOT analysis,Choosing the local government financing platform as a kind of semi-market enterprises with both public welfare and functional attributes to study,and fully draw lessons from the current domestic and foreign representative government investment and financing platform operation mode and its successful experience to guide the case analysis of this paper.A case study was performed using JH platform company as an example to introduced the company's basic situation,business portfolio,asset and finance management status,and the company's current operational strategy positioning and operational development goals.The author also focus on the internal operation status like internal corporate governance,human resources,investment operations,asset operation,financing and borrowing.Based on the analysis,PEST and SWOT analysis method was used to fully illustrate external operation elements that affect optimization of financing platform strategies,such as policy environment,economic status,social factors,regional economy and financial strength.So as to pinpoint the company is facing external opportunities and threats in the process of market-oriented transformation,and has its own advantages and disadvantages.Finally,the overall corporate strategies were restructured,the staged optimization road map for corporateoperational strategies was established based on such strategy optimization goals.Specifically,optimization measures for operational strategies were established from the perspectives of corporate governance structure,human resources system operation,corporate operating mechanism,operation process,and operation modes to achieve market-based upgrade of platform companies.The author hopes that this study will not only provide guidance and reference for the operation,development and strategic upgrade of JH platform company,but also provide an operable pathway for similar financing platform companies to reach a balance between social benefit and economic benefit.