Research On The Strategic Transformation Of D Investment Company

The appearance and development of financing companies run by local governments is closely related to the constroction of China's urbanization.The insufficient financial capacity of local governments provides condition for the appearance of LGFV companies.lt indeed plays a significant role in promoting the urbanization and the rapid development of local economy,but problems also appear in the process of rapid development.Besides,with the constant regulation of national policies,financing becomes more and more difficult.Financing platform compacies not only need to complete the task of urban infrastructure construction,but also need to face the problem of insufficient cash flow.tnvestment company D,as an important financing platform company in Qujiang New District of Xi'an,has experienced nearly ten years of development on the one hand,has achieved huge breakthroughs in industrial scale and business scope,ane has played an active role in urban development;on the other hand,it also faces the same prroblem with the above types of companies.In the year when the 13th Five-Year Plan ends and the upcoming year of the 14th Five-Year Plan,investment company D needs to make a development strategy suitable for the company in order to ensure the company's sustainable and steady development.This article uses the theories and methods of strategic martagement rescarch,this paper first discusses the relevant theories and strategic analysis methods of enterorise strategic management,clarifies the functions of local government financing platforms,analyhes the characteristics and management process of enterprise strategic mangement and introduces the application of PEST analysis model and SWOT analysis model.Next,the development process and current situation of investment company D is discussed,and its financial status,macro environment anid industry environment is analyzed by conducting a large amount of detailed and in-depth research.Then,SWOT strategy analysis tool and QSPM matrix strategy evaluation method is used to determine the development strategy of investmet company D.And then,a detailed analysis is made from three aspects:strategic objectives,implementation contents and approach and strategies according to investment company D's strategic orientation.It concludes that the implementation contents of investment company D's development strategy mainly focus on "great development","great sport","great property" and "great education".Among them,the land and real estate development represented by "great development" should still be the core business of investment company D,and "great property" has become a steadily rising growth point.The investment in "great sport" and "great education" should be greatly increased,which is the main driving force for the diversification of the source of income.Finally,four safeguard measures are proposed to support strategic planning,they are respectively capital,human resources,internal control and corporate culture.This article analyzes and judges the development strategy of investment company D,which points out the direction for the company's future development,and also provides a referene for the development strategy of domestic companies of the same type.