Recycling Channel Deviation And Strategy Selection Based On The Consumer Recycling Behavior Of Waste And Used Mobile Phones

The development of science and technology has improved the people's living standards,and at the same time brought some pressure on the environment.The huge amount of mobile phone waste has caused unpredictable pressure and harm to eople's lives and social environment,In order to solve a series of problems caused by used mobile phones,the government,scholars and enterprises have actively cooperated in rectifying the problem of the waste of used mobile phones.However,the fundamental solution to the waste of used mobile phones is to change consumer demand into consumption.Participate in the power of recycling of used mobile phones,increase consumer enthusiasm and increase the recycling of used mobile phones.Based on the existing research,this paper studies the choice of waste mobile phone recycling strategies under the channel preference of consumers through the choice forecast of consumers' waste mobile phone recycling channels,as follows:(1)it analyzes the characteristics of the current used mobile phones and the problems existing in the recycling of used mobile phones in China.It points out that the consumer problem is at the source of solving the problem of recycling of used mobile phones,indicating the necessity of studying the recycling problem of used mobile phones under consumer behavior.(2)combing and summarizing the current research on consumer behavior research at home and abroad,the research on recycling channels of used mobile phones and the recycling strategy of used mobile phones,indicating the advantages and disadvantages of previous research,and conducting consumer and consumer behavior theory.After combing,we will make a theoretical basis for the establishment of consumer waste mobile phone recycling decision-making model.(3)According to the previous review of consumer behavior theory,establish a consumer waste mobile phone recycling decision-making model,use the tomographic analysis method to analyze the influencing factors in the consumer decision-making process to predict consumer demand,and thus predict consumers to choose used mobile phone recycling.Channel behavior,for the next chapter,transforms consumer demand into a recycling strategy for used mobile phones to satisfy consumers and promote consumer participation in the recycling of used mobile phones.(4)Establish a recycling game model of used mobile phone in the case of consumer channel preference,and select the proportion of network consumers and the consumer preference coefficient to select the recycling price,the total amount of recycling and the profit function of each recycling entity in the used mobile phone recycling system.The waste mobile phone recycling strategy that can meet the needs of consumers,and solve the model by the inverse solution method to find the optimal recovery amount,the optimal profit and the optimal price.(5)Finally,based on data collected from data collection and literature survey,MATLAB uses MATLAB to numerically simulate the recycling model of used mobile phones,and draws the proportion of network consumers and the utility coefficient of consumers to the recycling amount,recycling price and profit trend of used mobile phones.Figure,combined with the recycling of the old mobile phone game model to analyze the optimal strategy.