Analysis On Financial Risk Control Of Qihu 360 Company

According to the data of the National Bureau of statistics,by the end of 2017,the number of private enterprises in China reached 2726.3 million,of which 65 million 793 thousand households with individual industrial and commercial households,the total registered capital exceeded 165 trillion yuan,and the private economy contributed more than 50% to the national financial income.Qihoo 360 is a typical Internet start-up private enterprise.It is very representative and controversial in the layout of China's private enterprises.Qihoo 360 in the past 12 years of development has encountered a very serious financial risk hit,and even the possibility of financial crisis.However,the measures taken by Qihoo 360 are appropriate and timely,effectively controlling relevant financial risks,and making Qihoo 360's financial situation continue to improve.This paper systematically analyzes the financial risks,causes and control measures of Qihoo 360 in the development process,and summarizes the relevant experience and Inspiration of Qihoo 360 company.The main contents of this paper are as follows: first,from the background of the current private enterprise financial control,the background and source of the research are introduced,the related concepts and theories are explained,and the specific analysis is given.Secondly,based on the specific cases of Qihoo 360,the financial risks and their performance encountered in the process of the development of Qihoo 360 companies are expounded,and the financial risk characterization is introduced from many aspects and the reasons for the financial risk are excavated.Third,analysis of Qihoo 360 companies to avoid,prevent and control the financial risk of ideas and methods,namely,from the development and implementation of the enterprise development strategy,the Qihoo 360 improved and improved the financial risk management mechanism,and to raise money in time.Fourth,summarizes the effectiveness of the 360 companies in implementing the financial risk control measures,and the enlightenment and experience.The experience of financial risk control of Qihoo 360 shows that the construction of effective financial management mechanism,the introduction of high-quality financial management personnel,the early warning of financial risk and the construction of the whole process management system and the implementation of the information financial risk management can effectively improve the financial risks and deal with the financial risks of the civil enterprises.Capacity in the field of affairs crisis.