Research On Transformation Of Business Mode Of Hengfeng Bank Weishan Branch

At present,the economic development of China's economy is in the transitional period.So that the development of banking industry should closely follow China's economic situation to carry out a major transformation.The rise of the Internet and the increasingly close ties with other countries have guided the diversified development of financial markets.With the development of international economy,higher requirements have been put forward for the existing bank operation and management mode,requiring banks not only to be the pronoun of deposits and withdrawals,but also to be the key pronoun of financial markets.With the development of internet,the connection between countries is getting closer and closer,which requires banks to achieve the fastest and best currency circulation link in the import and export trade between countries.However,the constant change of market interest rate and the continuous growth of social wealth have brought higher challenges to the banking industry.Banks used to rely mainly on the interest margin between deposit and withdrawal money and loans as the main income mode,but the global banks are in transition today,this mode of operation and management is not competitive,in order to occupy a certain market in the market economy,the transformation of the traditional banking industry is imminent.The transformation of commercial banks mainly involves two parts: management and operation.There are some necessary theoretical explanations here,but more about how to change the existing business methods to increase market competitiveness,in order to gain a piece of the market in the accumulation and changing day by day.This research and the formulation of the policy are to pave the way for the future development of the banking industry,and it is a more realistic topic.The operability and correctness of the transformation are elaborated through theory and experiment.Based on the background of management transformation of Weishan Branch of Hengfeng Bank,this paper demonstrates in detail the necessity and urgency of operation transformation of Weishan Branch of Hengfeng Bank.Emphasis is laid on the following aspects: the change of external economic environment,the corresponding adjustment of domestic economic and financial market policies,and the inadequate competitiveness of Weishan Branch.Then it finds out the key of the problem from the two aspects of operation and management of Weishan Branch of Hengfeng Bank,and studies the process of analysis and solution.Finally,to see the effect after the transformation,whether Weishan Branch has more market competitiveness after the transformation,and whether it can better and faster integrate into the financial market.