The Influence Of Group Visitor Interaction On Tourists' Emotional Energy In Tourist Field

Nowadays,the society is stepping into the era of experience economy.With the development of mass tourism,tourists are pursuing more and more unique and in-depth tourism experience.Various tourism enterprises,such as tourism destinations and tourism planning departments are constantly developing scenic spots and projects to enrich the experience of tourists,tourism activities also increasingly emphasize the participation and personalization of tourists.In this process,the interpersonal communication in tourism is getting more and more attention.In the study of tourism experience,scholars not only pay attention to the relationship between "people" and "things" in the tourism world,but also the relationship between "people" and "people" in the tourism world has become another new research perspective in the study of tourism experience.Tourism experience research focuses on three types of social relationships:the relationship between tourists and local residents(host-guest relationship),the relationship between tourists and tourism service personnel,and the relationship between tourists.Among them,the first relationship between host and guest has attracted much attention,mainly in the field of Tourism Anthropology and tourism sociology.The second relationship between tourists and tourism practitioners is concentrated in the field of service marketing.Although the research on the relationship between the third kind of tourists has received little attention,scholars have also paid attention to it in recent years.This paper analyzes the phenomenon of interaction among tourists by using Collins' interactive ritual chains theory in sociology.Interactive ritual chains theory analyzes the interaction between people from a microscopic point of view,and regards emotional energy as the motive force and purpose of interactive ritual,which provides a new perspective for studying the interaction between tourists.This paper mainly uses quantitative research methods.This paper uses the team identification of tourists to indirectly measure the emotional energy level of tourists from the tourism team.By analyzing the ritual elements of the interactive ritual chains theory and combining with the phenomenon of interaction between tourists,this paper analyzes the influencing factors of the interaction between tourists.Collins'interactive ritual chains theory of interactive ritual market analysis,when people get higher emotional energy from an interactive ritual,after the interactive ritual,in order to obtain emotional energy,people will tend to return to the interactive ritual which can obtain higher emotional energy.Through questionnaire survey,this paper draws the following conclusions:(1)There are four influencing factors among tourists:Tourist social skills,tourist heterogeneity,emotional support and functional support.(2)Tourist social skills,Tourist emotional support and functional support are positively correlated with team identity and re-patronage intention,while heterogeneity is negatively correlated with team identity and re-patronage intention,and team identity is positively correlated with re-patronage intention.