The Ancient Village Tourist Areas Subjective And Objective Research, Exchanges And Mutual Capacitive

The research that hosts-tourists interaction is one of the focuses which the travel industry and the academia pay close attention to, it is one of the key propositions of the theoretical research of tourism even more. With the development of travel industry in full swing today, in some geographical space ranges taking tourism as leading industry, hosts-tourists interaction has become one of the core structure of social relationships in a certain meaning. In the advertised personal era background, double pressures of the improper development and diversified tourist demands, hosts-tourists conflict of interacting that of our country has contradiction day by day prominent, may be triggered at any moment, hosts-tourists emotion of interacting and hosts-tourists compatibility both play a important role of measuring the tourism enterprise development, operation and management, but also both to foster interpersonal and harmonious, harmonious in society important missions. So, how to form a harmonious relationship between hosts and guest interaction, and then drive community's travel sustainable development, form tourism and unify harmoniously with the community, reach the construction of the harmonious travel community, it is a exploration with theory and practice of the important meaning.The research is based on emotions before and during hosts-tourists interaction and conflict of interacting as the core, the social exchange theory, social conflict theory, behavior theory, social systematic theory, symbol interaction theory and some other relevant theories as the basis, regard most representative great village of the south of Anhui in the travel community of ancient village as the research object of the real example, construct the structural equation model that hosts—tourists interaction and propose relevant research hypotheses. Through literature review, expert interviews and SPSS 17.0 and AMOS17.0 and other statistics data and model prove analyzing, the overall group. hosts' group, visitor's group test and assess and study with the difference separately to interviewing overlay separately in the "three-step" development strategy way. This study explores the relationship between hosts-tourists intention to subsequent interacts, conflict of interacting and hosts—tourists compatibility, we have supposed that examines it with every relation sneaked between each relevant observation variables of the variable, refine tourist site hosts and visitor travel split up and interact mode divide layer among the different groups of contacts finally, summarize and probe into the course that the hosts and guests of the travel interact, analyze origin and behavior of hosts and guest's conflict, construct the harmonious contacts models of hosts and guest of tourist zone of ancient village.The main conclusion includes:①The emotion is not the bipolar concept in the emotion of interacting of front, interacting negatively of tourists and the hosts, but two independent ones link one degree of concepts only.②Hosts-tourists conflict of interacting and hosts-tourists compatibility who hold different attribute and link degree, meanwhile, attribute of the emotion has stronger inertia, the emotion that the front emotion influenced hosts and guest's front and associated directly before hosts-tourists interaction to form hosts and guest and associate, the negative emotion influenced hosts and guest's negative emotion of interacting directly before hosts and tourists interacted, aesthesia that some attribute of the emotion may conflict because of hosts and guest's contacts that but hosts-tourists interaction and shifting.③Every influence of sneaking the variable has certain differences under overall, hosts, visitors, three kinds of sample models, all sneak variable associate to hosts and guest follow-up influence of intention most prominent especially. Research suppose majority through examine, prove model can fine explanation emotion of interacting, conflict of interacting and hosts-tourists compatibility.④emotion of interacting, and hosts-tourists compatibility is the mediator variable of the relationship between conflict of interacting and intention to subsequent interacts, playing an important role, meanwhile, the contacts groups of hosts and visitors of tourist site of ancient village has different each, form different contacts form, different level in characteristic of interacting, interact depth and interact effect there are prominent differences.⑤The basic prerequisites of hosts and guest's harmonious contacts are to see clearly the origins of different contacts conflicts and conflicts, launch hosts and guest talk at the same time, and contacts include in, travel to whole ancient village contacts community could realize of the system hosts and guest.The innovation includes:①Regard hosts and domestic visitor of tourist site of ancient village under the homogeneity great background of culture as the research object, emotion of interacting, conflict of interacting, intention to subsequent interacts as the research contents, the ones that are different from investigating alone with visitors and the roles of hosts and guests of entry foreign countries have been already studied.②Regard conflict and integration that hosts and visitors in the tourist site associate as the core, introduce hosts and gucsts emotion of interacting, hosts-tourists compatibility, intention to subsequent interacts potential variable and a lot of observe variable each other, bring relevant theories of sociology, travel anthropology, tourist psychology and behavior into the same research frame, different from in the past the single theory studying and quality completely was studied.③Construct and the structural equation model that the hosts and guest of tourist zone in the ancient village associated of real example, the mutual influence degree among the test variables, meanwhile, we contacts include in, travel to whole ancient village contacts community analyze of the system hosts and guest, compared with research that Hosts-tourists interaction in the past should be more objective and more convincing.