The Financial Risk Research Of YD Company In O2O E-commerce Model

With the rapid development of China's economy and society,the economy is also making rapid progress.The enterprises in various industries have achieved remarkable achievements,but they also face increasingly fierce competition.In the increasingly fierce competition in the market environment possible risk factors is also increasing,increases the financial risk of the enterprise,so the financial risk control in the process of the business development of the enterprise has very important influence.Financial risk control is a comprehensive enterprise's financial management work,the development of an enterprise results basically can be reflected by its financial activities,to scientific and reasonable and real useful financial control can make enterprise good for risk aversion,allow enterprises to the development of more normal smoothly.And the rapid development of Internet technology brought new opportunities and challenges to the traditional enterprise,to give priority to with real estate companies in particular,how to keep in "Internet +" environment industry advantage,find out the competitive strategy suited to the new environment is the key to enterprise sustainable development.Taking YD Company as an example,this paper analyzes the process of exploring the 020 e-commerce model in the context of the rapid development of Internet information technology,in which the company is raising funds,investing and recovering funds.There are outstanding financial risks in five aspects of project and fund.In view of the financial risk,it is suggested to improve the ability of financing operation,reduce the investment risk,enhance the recovery of funds,perfect the budget management system,improve the admission standard of merchants and standardize the deposit system.Strengthen the construction of information security and formulate financial risk contingency plan to control the financial risk of the company.