Research On Marketing Strategy Of L E-commerce Company

The economic development of China has entered a "new normal",the growth rate of manufacturing and industrial enterprises has slowed down,and e-commerce has sprung up.Li Keqiang put forward the concept of"Internet +Linkage" in the 2015 government work report.The e-commerce industry has ushered in the best historical development opportunities.Under the driving of policy encouragement,capital catalysis,consumption upgrade,etc.,e-commerce enterprises are flooding.The e-commerce big names such as Tmall,Jingdong,Jumei and Amazon have entered the game,and the competition in the e-commerce industry has continued to intensify.The business management and marketing strategies of enterprises will directly affect the future market positioning and competition pattern.The marketing strategy of e-commerce enterprises directly affects.The sales volume and profitability of the company play a vital role in the development of the enterprise and even in the fierce competition environment.This article is based on a company that operates cross-border imports of luxury luggage and maternal and child products,L-E-Commerce.Describe its operating conditions and the internal and external environment,analyze the opportunities and challenges it faces,and the problems existing in existing marketing strategies.From the overall improvement of L-E-commerce brand image,consumer satisfaction,company sales and other aspects,Advising L's overall marketing strategy.Firstly,the article mainly expounds the background of the research and the significance of the topic,literature review and research content and methods,and introduces the theoretical basis of the implementation of L-commerce company marketing strategy.Secondly,it analyzes the status quo and problem analysis of L e-commerce marketing strategy.The Porter's five-force competition model and PEST analysis method are used again to analyze the macro environment and industry environment of L-commerce.From the resources of the company,point out the advantages and disadvantages of L-E-commerce.And carry out SWOT analysis for enterprises.Finally,the target design and strategy selection for L e-commerce marketing strategy,and a reasonable 4P strategy for L e-commerce company.The article develops the company's marketing strategy from four aspects:product strategy,price strategy,channel strategy and promotion strategy,and provides guarantee for improving the sales volume and brand awareness of the company.