Research On The Countermeasures Of Rural "Internet + Agriculture" In Hengyang City

Since 1970,the agriculture modernization has been boosted in China and never stopped.In 2015,the "Internet +" strategy was promoted to the national strategic level,which symbolized China had entered the era of "Internet +"."Internet + agriculture"has become an important way to promote our agricultural informatization and modernization.This essay takes "Internet + agriculture" in Hengyang as the research object.my research is from the fowllowing aspects.First of all,by using document analysis method,the research studies"internet+","internet+agriculture",network economy theory and growth pole theory,which make contents and key points clear.All of these have laid the foundation of this essay.Secondly,by using the method of questionnaire,quantitative analysis and qualita tive analysis,the research collect statistics and analyze the status quo of "Internet +agriculture" development in Hengyang.On the one hand,my research take the quantitative analysis method to study the status quo of "Internet + agriculture"from both macro and micro perspectivess in Hengyang.On the other hand,Through summarizing and analyzing advanced agricultural modernization practices in developed regions such as the United States,the United Kingdom,and Germany,and using this as a reference in the construction of "Internet + Agriculture" in Hengyang City.Finally,the SWOT analysis method is used to analyze the advantages,disadvantages,opportunities,and challenges of "Internet + agriculture" and to build a SWOT strategy analysis matrix.The main problems of "Internet + Agriculture" in Hengyang City are analyzed.In light of the existing problems,we need to strengthen the leading role of the Hengyang municipal government,establish high-quality agricultural scientific and technological personnel,strengthen rural Internet infrastructure,establish a sound "Internet + agriculture" system,improve the use of information resources,and vigorously explore the rural e-commerce market.Explore and build an "Internet + agriculture" system suitable for the actual situation of Hengyang City,and promote the development of Hengyang City's agriculture.