The Application And Generalization Of Micro-Marketing For Clothing Brand Under The Framework Of New Media

In the new era,Internet technology has developed rapidly,and many new media have emerged gradually.This has become the main method used by many companies in the marketing process.Many enterprises and brands have begun to use the Internet during the construction process,and have expanded their businesses through new media technologies.Propaganda channels.At present,new media technologies have gradually impacted people's lifestyles.They have played a very important role in marketing methods and marketing concepts of companies.However,in the process of new media marketing,the theory APP lied by many companies is relatively immature.Lack of successful experience,which has a greater impact on the company's marketing.Therefore,this article is aimed at the new media dissemination is a strategy with the micro-marketing of many corporate brands,so as to be able to brand marketing for the current APP arel companies.Provide some theoretical reference.In the process of research,this article starts with the new media and micro-marketing theories,and explores some theoretical frameworks for the micro-marketing of APP arel brands through new media,and selects the most popular microblogs,Wechat and APP.Channels,and specific analysis of related APP arel brand marketing cases.In the course of research,this article has searched for some information about micro-marketing of APP arel brands through numerous online channels,and analyzed the role of new media in the micro-marketing process of APP arel brands from aspects of brand marketing,user experience,and integration of online and offline resources.Due to the fact that it does not have its own advantages,it can help companies reduce the cost of marketing and also generate more orders for the trade.Therefore,this article explores the practical methods of new media micro-marketing based on the clothing brand micro marketing theory.In the new era,many clothing brands must use new media to do a good job in micro-marketing and the current trend of the Internet is closely linked,and can make full use of new media technologies,through third-party payment and modern logistics to establish more in line with user needs clothing brand.