Explore The Impact Of New Media On Women’s Brand Marketing Model

With the popularization of the use of modern network technology, micro letter to the representative of the new media is gradually booming. Major women’s brand has been unable to meet the traditional business model, have followed the trend on "micro-marketing" model. Era can be said to promote the micro-micro-marketing, micro-marketing has led to the micro-coming brand culture. Micro-channel marketing in the ascendant, enterprises and businesses have landed, with the introduction of the concept of precision marketing, in the background of the mobile Internet, point-precision micro-channel marketing advantage is more prominent. Appear to develop micro-channel mobile Internet has brought a revolution in marketing. However, along with its rapid development, is also facing a lot of problems. For example: User privacy issues; issues involved in the experience of the user, the enterprise micro-channel tube transport problems, etc. In the clothing brands springing up today, why "micro-marketing" will beat the traditional marketing model, "micro-marketing" is how to spread the brand culture. How many brands to choose this new business model and in the end how much income, and how will the future development of this model. Therefore, the issue for the micro-channel marketing strategy to start this new study is very timely and necessary.This paper from the women’s brand marketing model, discusses the impact of the new era of women’s marketing model to micro-channel, for example, with examples of major women’s brands using micro-channel marketing, through audience surveys, and then presented to the women’s brand micro letter development proposals marketing. The main contents of this research are:First, to clarify the research background, domestic and international developments, as well as the main business model Chinese women’s brand now taken were analyzed.Secondly, the concept and development of micro-channel is analyzed as an example of micro-letter brand new media and women’s opportunities and challenges in the era of micro do internal and external analysis. Combined with the reality of women’s brands questions facing micro-channel operation.Again, through a combination of online and offline women’s brand examples, women’s brand in the micro-channel marketing, marketing tools and features were analyzed, with examples analyze the role of micro-channel marketing success point where, as well as its product promotion in actual play. By today’s major women’s brand marketing mainly analyzed on the basis of comparison, summarized the factors that may affect consumer buying behavior. Then empirical research on women’s brand market research, using statistical analysis software and Excel for objective analysis of the data, combined with street survey report on this basis of empirical research to perfect.Finally, based on the empirical results, the future development of the micro-channel marketing and supplement recommendations accordingly.In this paper, the new micro-channel marketing model for the study, after all, a kind of exploration and innovation, forward-looking and innovative topics. At a time when the timing of the rapid development of micro-channel marketing, research of this subject will have important theoretical and practical significance.