A Study On The Influencing Factors Of The Network Consumption Of Rural Residents In Mudanjiang City

In recent years,China has made great achievements in economic development.The economy has always maintained a high growth trend.It ranks first in the world economy and ranks second in the world in gross domestic product.Consumption has become the main mode of China's economic growth,and rural consumption is an important part of China's consumption.However,rural consumption is limited by many aspects,and there is still a large gap between consumption level and consumption structure and cities.However,the Internet has made a new shift in this phenomenon.With the development of the network economy in our country,the application of the network is widely applied,and the development of the network economy not only has an impact on urban consumption,but also has a significant impact on consumption in rural areas.With the rapid development of rural e-commerce,the income of rural residents has also increased,which has also led to the development of rural residents 'network consumption.The main research purpose of this paper is to study the main line of rural residents 'online consumption factors,problems and countermeasures,and select Mudanjiang City as an example.Based on human data,geographical data,and socio-economic and political data,the author explains the influential factors of rural residents' online consumption in Mudanjiang City.To determine the constraints of rural residents 'network consumption in Mudanjiang City,explore the factors that affect rural residents' network consumption,and then use the issue of influencing rural residents 'network consumption factors as an entry point to explore more reasonable new forms of rural residents' network consumption,and better adapt to the rural residents 'consumption patterns in Mudanjiang City.Based on this background,it is of great theoretical and practical significance to study the influencing factors of the network consumption behavior of rural residents in Mudanjiang City.In order to study the influencing factors of rural residents 'network consumption in Mudanjiang City,this paper makes a literature review by means of literature review.Mainly through theoretical analysis,using Maslow's demand hierarchy theory,consumer behavior theory,Castel's network social theory,combined with concepts such as online consumption and consumer behavior,and combined with the current situation of rural residents 'network consumption in Mudanjiang City.Analysis of the rural residents network consumption in the development of problems;Investigation and research method,through reading literature to find out the significant factors affecting the consumption of rural residents in Mudanjiang City,selected residents of the following five cities and counties of Mudanjiang City as the survey object,through the distribution and collection of questionnaires,We obtained 417 effective questionnaires,and analyzed the influencing factors that might affect the network consumption of rural residents in Mudanjiang City through the questionnaire,and analyzed the influencing factors of the network consumption of rural residents in Mudanjiang City through field investigation and visits.This paper analyzes the restriction factors of rural residents 'network consumption behavior through the system analysis method,and puts forward some countermeasures to promote the network consumption of rural residents in Mudanjiang City.It mainly includes improving rural network consumption basic services,developing rural residents 'network use guidance training,improving logistics system construction and reducing rural residents' network consumption perceived risk,and expanding the delivery services in rural areas.