Research On Information Security Risk And Protection Strategy Of Internet Financial Enterprises In Big Data Era

China's financial industry has fully entered the Internet era,the internet finance has formed a revolutionary impact on the traditional financial industry,imperceptibly changing the position of banking in the financial market,according to statistics,mobile payments accounted for the global payment market ratio has reached 2.2%,and continues to grow at an annual 40% rate;The third-party internet payment industry grew rapidly,and the growth rate reached 100%;The rapid development of the bank,the traditional counter-business replacement rate of more than 50%.The convenience and efficiency of internet finance have greatly promoted the progress of financial reform system.However,compared with the traditional financial field,Internet finance has the characteristics of double-layer property of finance and Internet,so it decides that the security risk is more extensive,which includes the risk of capital flow,the risk of interest rate fluctuation,the risk of market operation in the traditional financial field,the risk of technology platform in Internet information technology,The risk of system security and the business class risk caused by virtual finance are more complicated and spread faster.Big Data platform in the Internet finance industry widely used,through the use of big data technology,help to grasp the different types of customer credit,borrowing history,purchase interests,sex age and other data information,according to the information of these mastered data processing,can better serve the loan wind control processing,At the same time for enterprises to provide more accurate marketing campaign support,to provide customers with more diversified services and products.Big data as the most valuable asset information of Internet financial industry,once the successful invasion and stealing by external hackers,and the illegal theft of internal employees,will give the vast number of users of personal privacy information disclosure,financial property security damage potential risk;On the other hand,as a big data platform operating maintenance body-Internet financial enterprises are bound to be severely punished by the national legal regulatory authorities.This paper analyzes the application background of big data in the whole Internet financial industry,and analyzes the challenges of information security risk faced by enterprises through the combination of practical cases.In view of these information security risk challenges,the implementation of relevant information security protection strategy,for the big data background of the Internet financial enterprises in the information security governance construction level to provide the corresponding ideas,and constantly improve and improve the Internet financial Enterprise Information security overall protection level.