Analysis On The Status And Impact Of Internet Finance In The Big Data Era

Big data era brings opportunities to the electronic commerce industry for the development of cross-border financial business. Large business enterprises and network operators who have the advantages of the Internet technology and business information for many years accumulation, explore and expand rapidly in the third party payment, micro credit, supply chain finance, investment and other areas. With the equal and open service platform, flexible design of product, effective and efficient way to make payment, Internet financial model quickly wins recognition of people and the finance market. It brings strong innovation to China’s financial system, and it will compete intensely with traditional financial institutions.Financial workers generally approved that the Internet financial model has four types. First, self-platform mode, like Alibaba. Second, supply chain finance mode, as with Jingdong shopping mall. Third, the P2P mode, as with CreditEase. Fourth, the crowd funding mode, which is at the start stage.This paper selects financial system of Alibaba as the research object, because this system has great influence. It is one of the typical representative of the Internet financial mode. Every step Alibaba group makes towards financial has aroused widespread concern of social participants. The small loan business and the balance treasure business are leading the development of related fields. As one of the founders of the internet financial development, Ali financial deserves it.Background of the Alibaba financial system is summarized first, which can also be seen as the epitome of the Internet financial development. Then is the detailed introduction to the small business loans、fund and insurance business. Analysis is not only described from macroscopic aspect but from the microscopic aspect of the case. The macro level is analyzed from the financial theory and technical support of Internet. The micro level aspect is divided into four aspects, saying strengths, weaknesses, opportunities and threats. The final analysis is about problems of Alibaba development and the corresponding regulatory proposals.The last part of the paper will stand in the whole position of internet finance. It will use a lot of space to analyze the impact of new financial model to four participants:the traditional banks, the small and medium-sized enterprises, ordinary people and other Internet companies, financial regulators. And then gives development suggestions of each part.