Research On Dynamic Pricing Strategy Of Sharing Economic Platform Under Two-Sided Market Theory

The sharing economic platform has risen late,and despite its rapid development,all aspects are still under exploration.In addition to the issues in policy management,the sharing economic platform always feces the problem of pricing matching.The existing literatures discuss the pricing of sharing economic platform from various aspects,but there are few studies carried out from the perspective of the two-sided market theory.Because the pricing of the sharing economic platform is the formulation of the transaction price,and the pricing of the traditional two-sided market platform is the formulation of the management fee.However,the sharing economic platform belongs to the two-sided market and can draw on the pricing model of the two-sided market platform.Therefore,based on the characteristics of the sharing economic platform and the traditional two-sided market platform,this paper improves the traditional platform pricing theory model from the perspective of two-sided market,establishes the pricing theory model under diff erent supply and demand conditions,and studies the dynamic pricing strategies of the sharing economic platform.Secondly,based on the theoretical model,this paper numerically simulates the pricing process of the platform,and explores the impact of platform transaction rate and supply and demand status distribution on platform pricing.We found that in the high demand state,increasing the platform rate is more helpful to improve the maximum profit of the platform.Secondly,within a certain range of high demand and high supply state probability,the maximum profit of the platform under the high demand state is higher than the low demand state,and the platform may be a bad motive for manufacturing high demand.Similarly,within a certain range of high demand and high supply state probability,when there are more potential consumers,the platform can not only obtain more profits,but also bring about an increase in consumer welfare to a certain extent.The innovation of this paper is that the research perspective is relatively new.Moreover,based on the existing literatures and the characteristics of the sharing economic platform itsel,the traditional two-sided market pricing model has been further improved,and the demand function,supply function and final pricing formula are solved respectively.The model setting can also further adapt to complex realities.