Analysis Of Red Dragonfly's Behavior In Purchasing Financial Products

Since the 21st century,with the rapid development of market economy,asset management has gradually entered the eyes of Chinese investors.Among them,bank financial management business is the main type of asset management business,and it has developed rapidly in the early 21 st century.By the end of 2018,the balance of bank financial products in China has reached 22 trillion yuan.From the rapid development of bank financial products,we can see that investors have great confidence in the financial products issued by banks,and think that bank financial products are almost equal to risk-free financial products.However,there are risks in any financial products,and bank financial products are no exception.Investors' excessive trust and dependence on bank financial products will bring huge potential risks to banks and investors.According to the announcement of Red Dragonfly Shoes Co.,Ltd.,the Red Dragonfly Shoes Co.,Ltd.disclosed that after its listing,the Red Dragonfly Shoes Co.,Ltd.has purchased bank financial products many times and in large quantities.The source of its funds for purchasing bank financial products is not only its own funds,but also a large amount of fund-raising.The purchase of bank financial products has become the main investment mode of the Red Dragonfly Shoes Co.,Ltd.However,the delayed investment projects inevitably have the suspicion of "not delaying the real business".Based on the behavior of Zhejiang Red Dragonfly Shoes Co.,Ltd.in purchasing bank financial products,this paper analyses the motivation,risk and existing problems of Listed Companies in purchasing bank financial products.Firstly,this paper summarizes the theoretical knowledge related to the purchase of financial products,fully learns the relevant theoretical knowledge related to the purchase of financial products,and draws on the research methods and research ideas from the relevant literature.Then,combining with the situation of Red Dragonfly Shoes Co.,Ltd.and its motivation and risk in purchasing bank financial products,this paper analyses the problems existing in the purchase of bank financial products by Red Dragonfly Shoes Co.,Ltd.and tries to find out the reasons for these problems.Finally,combined with the characteristics of Red Dragonfly Shoes Co.,Ltd.and the risk of listed companies purchasing bank financial products and other factors,this paper explores some suitable countermeasures for listed companies to purchase bank financial products,in order to enable listed companies to avoid risks when purchasing bank financial products and realize the value preservation and appreciation of assets.This paper finds that the large-scale purchase of bank financial products by listed companies is not conducive to the long-term development of listed companies,and there are liquidity risks and adverse to the interests of investors.Listed companies should actively promote the implementation of investment projects,concentrate on the expansion of the main business reproduction,should not "not do business" and invest a large amount of funds in low-yielding bank financial products.Therefore,it is suggested that the behavior of Listed Companies in purchasing financial products should be regulated from both the listed companies themselves and the supervisory level.On the one hand,the listed companies should establish corresponding financial management system,on the other hand,the supervisory level should strengthen the supervision and disclosure management of financial products.