The Research Of Development Strategy Of Rural Commercial Bank's Financial Products "monthly Revenue"

These years, it was a downturn for investment market, which offered a good opportunity to develop financial markets business. With the speed up development of finacial markets, the financial products of Rural Commercial Bank come into a fast development period, however, they still have disadvantage when compare with other commercial bank's financial products. After long time development in financial market, those commercial banks have various financial products with a good competition. RURAL COMMERCIAL BANK have entered this market only three years with single products, which make them less competitive. This article take Rural Commercial Bank"Monthly Revennue"as sample to analyze the risk and revennue, to appraise the advantage and fault of this product. So that we can improve it and make it more competitive. According to the RURAL COMMERCIAL BANK development target, we also give some suggegstion and strategy to strive for more market share.This paper stars from background research, to analyze the status between international and domestic, and point out the purpose and significance to study Rural Commercial Bank's financial products"Monthly Revenue". This paper studies the development status of banking financial products and analyzes the risk and Revenue of Rural Commercial Bank's financial products"Monthly Revenue", and finds out the disadvantages and faults of"Monthly Revenue"through comparing with other financial products, and design some byproducts to cover these shortages. This paper studies the development status of banking financial products and analyzes the risk and Revenue of Rural Commercial Bank's financial products"Monthly Revenue"with comparative analysis, and finds out the disadvantages and faults of"Monthly Revenue"through comparing with other financial products, and design some byproducts to cover these shortages. On the other hand, this paper uses SWOT to analyze Rural Commercial Bank's development in rural financial market, and provide the development strategy for Rural Commercial Bank's financial products"Monthly Revenue".This paper study the advantages and disadvantages of " Monthly Revennue " financial products of Rural Commercial Bank., and find a better financial product to enhance Rural Commercial Bank market competition. The research conclustion states the design of"Monthly Revennue"is a logical products . However, it still has some faults, such as some bugs in revennue. For example, if it is a long- term investment, they should get more profit, which can make it more competitive. On the other hand,we should improve the products. According to individual flowing demand, we can provide more flexible products.