Research On The Change Of Market Structure Of China's Retail Industry

After years of rapid growth,the Chinese economy is entreing a stage of high quality development.As a leading and basic industry of the national economy,the circulation industry plays an important role in promoting the high-quality development of the economy.Retail is an important part of the circulation industry,which involves the circulation of consumer goods.Although China's retail industry has a long history of development,it has been slow to develop in modern times.After the reform and opening up,the introduction of foreign capital on the one hand promoted the rapid evolution of China's retail format,and on the other hand,improved the market structure of China's retail industry.In recent years,due to the rapid development of online retailing,foreign retail enterprises mainly engaged in offline stores have been affected.Whether China's retail industry still needs a large amount of foreign investment has become a problem to be discussed.Therefore,exploring the changes in the market structure of China's retail industry from the perspective of foreign direct investment is of great significance for China's retail industry to formulate new development strategies.First of all,the paper classifies the retail format by using the aggregation form,organization form,store form and transaction medium as the division criteria.Then,by expounding the revolutions in the retail industry and the evolution of the domestic retail industry,the backgrounds of the major formats of the domestic and international retail industry are summarized,and the current status of China's circulation policy is also briefly analyzed.In this part,the paper focuses on the online retail format and compares it with the traditional retail format,and believes that the two can be coordinated.Secondly,the paper outlines the current market structure of China's retail industry,pointing out that the market concentration of online retail formats is much higher than the traditional format.Based on the analysis of the changes in the market structure of retail industry in various regions of China,the paper argues that China has a broad prospect for developing its own retail brand.After introducing the situation of China's retail industry using foreign capital,the paper points out that foreign capital can influence the retail market structure of China through direct effects and indirect effects.Finally,the paper uses the relevant statistical data from 1998 to 2017,uses the market concentration of the retail industry as the explanatory variable,and uses the FDI as the core explanatory variable to conduct multiple regression analysis by stata13 from the national level and the eastern,central and western regions respectively.Through analysis,the paper points out that there is a positive correlation between the market concentration of China's retail industry and its FDI,but there are differences in the degree of correlation between different regions.At the same time,China's retail market structure still needs further improvement.In this process,foreign capital and its technology spillover effects will have a significant positive impact,and will also accelerate the development of China's retail industry's own brands.Therefore,the paper proposes that China should selectively use foreign capital,and at the same time actively build its own brand of retail industry,upgrade its technology level,realize the transformation and upgrading of the retail industry structure,and promote the offline and offline development of the retail industry.At the regional level,the paper points out that it is necessary to adapt local conditions and formulate appropriate policies to promote the healthy development of retail in various regions.