Research On Optimization Of Fresh Food E-commerce Terminal Distribution Under New Retail Mode

With the rapid development of China’s economy and spread of the Internet,e-commerce has achieved unprecedented development in China.Fresh e-commerce is a direction in recent years.As a frequent demand,the market is extremely broad.This not only benefits from the popularity of e-commerce,but also benefits from the rapid development of cold chain logistics.However,fresh products are not easy to store for a long time and the people’s living standards have improved significantly,people pay more attention to health of eating.In the rapid development of cold chain logistics,it is still not easy to deliver by e-commerce,because it is a non-standard product and difficult to store.Consumer purchasing fresh food is an immediate demand,and they asked for a very short time to serve.Under this circumstance,the new retail model has sprung up,and its fresh e-commerce platform is dedicated to providing consumers with fresh and timely products,and consumers don’t have to buy a lot of fresh food in the refrigerator.The difficulty of this model is the final delivery.Because the final delivery is frequent and the time is short.So this is a challenge to suppliers and increased costs at the same time.So how to make final distribution more optimized becomes an important part of business operation.This article starts from the perspective of the new retail model,and optimize the final delivery of fresh product.This article analyzes the data generated by the survey questionnaire and interviews,and figured out how to optimize the final delivery.This article analyzes the distribution cost,delivery time and delivery quality,and combines the relevant data to carry out.In order to optimize the final delivery,this article proposes a new operating model and distribution system.And solved the method of increasing the order quantity.In the choice of distribution box,the circulating distribution box is proposed from the perspective of green logistics.Finally,this article optimizes the quality of service in the distribution process.This article is to improve the efficiency and quality of final delivery and reduce costs.In a perspective,it will promote the development of the industry.In general,the recommendations are compatible with the current market environment in this article.I hope that the final delivery of fresh e-commerce will be safer and more efficient.And I believe that fresh e-commerce will get better and better.