Research On The Development Strategy Of H Food Co., Ltd

With the economic and social development and the improvement of the quality of life of the people,consumers ’requirements for food are becoming more and more stringent,especially for green and healthy foods.Heilongjiang Province is rich in green food resources.H Food Co.,Ltd.is located in Heihe City,Heilongjiang Province.It is a medium-sized food processing company that produces frozen vegetables.After two years of development,the company has developed into a regional leader in Heilongjiang Province.enterprise.Based on the development practice of H Food Co.Ltd.,this study systematically analyzes the external macro-development environment,the competitive environment of industry and the internal environment of the enterprise using PEST analysis method,SWOT analysis method and Porter five-force analysis method.The overall strategy and related functional strategy of H Food Co.,Ltd."adhering to quality first,effectively controlling costs,and building a well-known brand" are put forward,and the implementation measures are put forward from the implementation of the strategy.