Analysis Of Dell Customer Relationship Management

With the rapid development of science and technology and information technology,the market competition is aggravating day by day,which makes customers have greater selectivity in choosing and purchasing products and services.Therefore,for enterprises,enterprises should develop appropriate strategies to attract new customers,open up new markets,more importantly,maintain and deepen the development of old customers.There is no doubt that the cost of maintaining an existing customer is much lower than the cost of developing a new one.Many businesses begin to enhance customer satisfaction and loyalty to their business through customer relationship management,In order to achieve the long-term development of enterprises and access to long-term profits,in this way enterprises can have more valuable corporate customers,which is the fundamental long-term stable development of enterprises.Therefore,enterprises pay more attention to and apply the customer relationship management oriented by customer's demand.Therefore,this article first summarizes and analyzes the basic theory of customer relationship management,This paper summarizes the definition and core of relationship marketing based on customer marketing theory,analyzes the concept and significance of customer relationship management,and then points out the external competitive environment and major competitors that Dell faces,and Dell's customer relationship management Problem,Then the author summarizes and analyzes dell's customer relationship management.Finally,based on the research of Dell's customer relationship management,this paper puts forward the author's inspiration to the research of Dell's customer relationship management.Market changes are rooted in changes in customer needs and behavior,which requires businesses to shift their attention to meet customer needs and preferences,Customers as a valuable resource for enterprises,should be integrated into the production and operation of enterprises,More importantly,companies want to get a group of long-term customers,only to maintain long-term customer contact,In this way,enterprises can obtain better core competitiveness,expand market share and improve their influence.Therefore,Dell's customer relationship management for the computer industry to implement customer relationship management is an important reference.