Research On Agricultural Product Brand Of Heping County

In order to make agricultural structure more reasonable,optimize the overall and the industry layout and structure of towns,the accelerating in recent years agricultural development speed and brand consciousness gradually strengthened,Heping county agricultural products brand construction has entered a new stage,but is still faced with many problems in the process of development,impeding the peace for the construction of the county agricultural products brand.In this article,through Heping county agricultural development overall situation,agricultural products,the doctrine of the standard of the agricultural product trade mark registration,the respect such as modern agriculture industrial park to show Heping county agricultural products brand construction situation,in order to find and analyze Heping county agricultural products brand construction quantity and less structure is not reasonable,low degree of agricultural products quality is not stable,the processing,agricultural products packaging is simple,recognition is not high,the low level of integrated services,such problems as not enough protection of brands,The reasons for in-depth analysis of existing problems include relatively weak brand awareness,imperfect standardization and industrialization system,lack of agricultural talents,backward technology development,backward brand operation mechanism,insufficient publicity and innovation,inaccurate market positioning,and insufficient market segmentation.At the same time,by referring to two successful domestic and foreign cases of American xinqishi and Yantai apple,and combining the theory of brand creation and product differentiation and competition,this paper proposes corresponding countermeasures and Suggestions for peaceful agricultural product brand construction from the four main construction subjects of agricultural product brand construction: Government through scientific planning,variety types,perfect regulation system,improve the level of standardization production,pew leading enterprises,improve the level of industrialization,increasing agricultural products brand publicity,etc to strengthen the brand construction of overall planning and guidance,support,industry associations should give full play to their wisdom and communication andcoordination,agricultural enterprises by raising brand awareness,completes the brand development plan,find accurate market positioning,effective market segment,improve technology,improve product quality,improve the level of packaging,innovative propaganda way,Such differentiated competition means as increasing the investment in brand construction and improving the comprehensive service level should play the key role of agricultural product brand construction,and farmers should further enhance their brand awareness.The proposed Suggestions are of certain practical significance to strengthen the brand building of agricultural products in Heping county,develop and strengthen the agricultural economy in heping county,promote the increase of farmers' income and realize a well-off life.