Research On Integration And Development Of Rural Tourism Industry In Pingshun County

As a new tourism form of the development of agriculture and tourism,not only did the rural tourism meet the urbanites’ needs for communicating with nature,coping with pressure,and enjoying the pastoral scenery,but also make full use of rural resources,expand the function of agriculture,effectively drive the rural economic development.In recent years,the booming rural tourism has played a more and more important role in coordinating development between cities and countryside,solving the Three Rural Issues,and realizing rural revitalization.Rural tourism has become a new business model of great potential and vitality in rural areas.With beautiful natural scenery and long humanities history,Pingshun county has unique advantages in resources.While the rural tourism has achieved good social and economic benefits,there still exist some problems.The thesis analyzed and summarized the current development situation and predicament of rural tourism industry in Pingshun county,By building the grey relational model,this thesis evaluated the integration situation of tourism industry in Pingshun county which indicated that the development of the integration was not full,the alignment of tourism,transport,warehousing and postal service in Pingshun county was relatively high,while the alignment of agriculture was relatively low,which suggested that agricultural and industrial integration development of tourism at Pingshun county did not transferred its rural tourism and agricultural resources into tourism resources.At the same time,factors affecting the integration and development of rural tourism industry in Pingshun county were analyzed in depth from the aspects of technology,government policies,market demand and supply of elements.In this thesis,the author put forward three development strategies i.e.first of all,from the basic level,comprehensively improving the "soft environment" of rural tourism development is the foundation of providing a good situation for the transformation and upgrading of rural tourism;secondly,from the core level,’amphibiousness’ of city and countryside make the interaction with industry;last but not least,from the upgrade level,that planning first and combination of production and research provide inexhaustible intellectual support and system innovation for the sustainable development for rural tourism.