The Development Status And Countermeasures Of Express Industry In Rural Areas In Hezhou Under The Background Of E-commerce

In recent years,with the continuous development of rural economy,the process of agricultural industrialization has been accelerated,the level of agricultural industrialization has been constantly improved,and the e-commerce of agricultural products has been continuously developed.As a derivative service of e-commerce,express delivery industry and e-commerce complement each other,supporting e-commerce,increasing the employment of the masses,serving production and life.And other aspects played a certain role in promoting.On December 31,2015,the State Council of the Central Committee of the Communist Party of China put forward some suggestions on implementing the new concept of development and accelerating the modernization of agriculture to achieve the goal of a well-off society in an all-round way.It is necessary to implement the "express to the countryside" project,encourage e-commerce platform to develop rural e services,promote e-commerce into the countryside demonstration,and establish a comprehensive service system for rural e-commerc We should improve the service system of modern agricultural products market,strengthen the basic construction of logistics of important agricultural products,and constantly improve the logistics system in rural areas.In this context,Hezhou City,as a prefecture-level city with full coverage of poverty-stricken counties,in-depth study of the development of rural express industry in this area plays a certain role in promoting poverty-stricken farmers to get rid of poverty,solve the "three rural" problems and promote local economic development.Based on the background of e-commerce,this paper takes the express industry in rural areas of Hezhou as the main research object.By using the methods of field investigation,literature review and SWOT analysis,it summarizes the theoretical research results related to e-commerce and rural express industry,deeply analyses the development of e-commerce,and evaluates the rural express industry in Hezhou.The development of e-commerce and the development of rural express industry are analyzed.At present,the development of rural express industry in Hezhou City has certain advantages in transportation location and product resources.Under the background of the national environment,it has certain policy opportunities and market opportunities.However,there are also insufficient and low-quality employees,lack of professional technology,weak infrastructure and market development.Unbalance and other shortcomings are also faced with the threat of transportation pressure and homogeneous competition pressure.In this regard,how to strengthen the guidance of government departments,improve infrastructure construction,integrate market resources,improve the professional level of employees,and optimize the allocation of resources,so as to make the rural express industry and e-commerce in Hezhou better?To serve the people,shorten the gap between urban and rural areas,and promote local economic development,it is necessary for government departments,civil society organizations,express delivery enterprises and the vast number of practitioners to carry out continuous research,in-depth exploration and action.