Research Of Collaboration Development Based On The Supply Chain Of E--commerce And Express Industry

Entering the 21st century, as the gradual improving of the quality of living standards, the rapid expansion of e-commerce, the development of information technology, the convenience of online shopping has become the choice for more and more consumers. The role of the courier business is to accomplish the transfer of the goods from the supply side to demand side in a the spatial and temporal manner, revolutionizing the traditional trading methods, without geographic restriction. This essentially plays a role of connecting the e-commerce with their customers, allowing enterprises to expand their territories and cut the costs. The quality of the courier industry is directly related to not only people’s daily live, but also the health of our economy. It is fair to say that the courier industry is quintessential to the economic development in China. In the era of e-commerce, the exchanges of information, capital and business ideas can all be accomplished electronically, but the majority of business deals have to be completed through the logistics, as the goods must go through transportation, distribution and other sectors in order to reach their consumers. Therefore it is obvious that there is a close tie between the e-commerce and courier industry, in terms of the roles that they play individually, the degree they depend on to each other, the influence that one end it has to the other end, that is a typical symbiotic relationship. However, it has become more a bottleneck issue for the ’marriage’ between e-commerce and express industry nowadays, as the pace of the development of the courier industry, can’t catch up with that of the rapidly expanding e-commerce. This has put on a severe limitation to the growth of the e-commerce. The imbalance between the two industries is more and more clear, especially when it comes at a time when a large number of orders coming from the e-commerce business that have to filled in the short time, and the courier industries simply cannot handle these orders. Therefore, a research that will provide guidelines in how to promote a coordinated development of both industries has to be initiated in a timely manner.There are two levels of so called "coordinated management" between the two industries, one is internally to deal with the coordination among the various functional departments within the industries themselves, the other is how to synchronize the communication among enterprises. In this article, we first analyzed the current growth status for the industries; we then discussed in detail how to promote a balanced growth of the two industries in a more coordinated way. We have identified the most obvious problem that hindered the growth:the lack of coordination. We then analyzed this problem from different angles that covers strategic, tactical and operational levels in top down manner. We started with the strategic level pure theoretically using synergetic theory. We analyzed the utilization of strategic resources in a macro perspective; we then built a model for strategic synergy between two parties, conducted arithmetic investigation on the impact of order parameter and other resources in the supply chain; We then focused on the middle level of operation at the heart of the tactical level. We did a collaborative study for a representative manufacture-distribution case, in a pursuit of minimizing the total transportation costs as an objective to build a distribution tactical model between two parties, solved the problem numerically, and obtained the final results; At the operation level, we proposed countermeasures to smooth the operation by improving information sharing in the industry, improving both software and hardware, proving better services, respect talents, pay attention to legal issues and regulations.In summary, we have conducted a detailed synergistic study for the coordinated development of e-commerce and supply chain, analyzed strategic, tactical and operational levels in a top to down manner, constructed models based on the current status of both industries, did numerical analysis on the models, the results confirmed that conducting such researches is feasible, and this work can serve as a foundation to support and promote a coordinated growth for both industries in future.