| In the vast rural areas where the problem of population aging is relatively serious,The old-age security system established in the past has lost its effective protection effect and cannot effectively protect the basic life of the peasants.Simply relying on the support of the old-age security provided by the state and the family cannot truly improve the basic living standards of the peasants and ensure the quality of life of the elderly.The social pension insurance policy and the traditional pension model formulated by the country in the past have become more and more flaws with the changes of the social environment,and the situation of derailment with the growing demand for rural pensions has emerged.The Hebei province adopts the current rural social endowment insurance model in China,which mainly relies on individuals to make independent payments,and the rural collectives make supplementary payments,while the state gives a certain degree of policy support.Although the income of rural collectives in Hebei Province has shown an upward trend in recent years,most rural collectives still have many financial restrictions on providing certain subsidies for farmers’ social pension insurance.Due to the backward economic level,Hebei is affected.The rural collectives in the province have lost their subsidies for rural social endowment insurance.Therefore,this has created an opportunity for the development of rural commercial endowment insurance.This paper starts with the rural pension demand,combined with the field research data in rural areas of Hebei Province,to understand the current development level of rural commercial endowment insurance in Hebei Province and the factors affecting development.Analyze the impact of demand on rural commercial endowment insurance from social,family and individual and external environments,and use statistical analysis in the analysis process.Through the use of the data obtained from the questionnaire,logistic regression test was used·to analyze the relevant factors,and the factors affecting the purchase of rural commercial endowment insurance in Hebei Province were statistically summarized to provide an empirical basis for rural pension problems in Hebei Province.On the basis of research,it proposes scientific solutions to the predicament of the development of rural commercial endowment insurance.It mainly includes:enhancing farmers’ awareness of endowment insurance,stimulating insurance demand;raising farmers’ income level and increasing purchasing power;innovating insurance business and enhancing adaptability in rural markets;increasing commercial endowment insurance promotion,raising farmers’ awareness of commercial endowment insurance;and improving rural business The quality of service for endowment insurance;strengthen insurance supervision,promote the healthy development of rural insurance;increase the power of science and technology services,and promote the development of rural commercial endowment insurance. |