Research On The Evaluation Of The Innovation Ability Of Tourism Industry In The Yangtze River Delta City Group

At present,China's tourism industry ushered the golden period of development.Tourism industry has become an important part of the national economic development.And the high quality development of tourism industry needs the constant help of innovation.Since the 18th CPC National Congress put forward the "innovation-driven development strategy",innovation development has always been in an important strategic position in China's construction and development.The 13th Five-Year Plan for Tourism Development points out that China's tourism industry should adhere to the principle of innovation-driven development.We will promote the transformation and upgrading of tourism through innovation,and shift tourism from a resource-driven and low-level factor to an innovation-driven one.This paper analyzes and combs the mechanism of the influence of different factors on the innovation ability of tourism industry,and finds that the innovation ability of tourism industry is influenced by the urban basic innovation environment,the innovation environment of tourism industry and the level of development of tourism industry.It also takes the Yangtze River Delta region,which ranks among the top countries in terms of the development of the tourism industry,economic and social development,and scientific and technological innovation,as the research object,and constructs and empirically measures through the evaluation system.The conclusion is as follows:the level of innovation of Shanghai tourism industry is significantly higher than that of other cities in the Yangtze River Delta region between 2007 and 2016,and there are gradient differences in the level of innovation of tourism industry in various cities.At present,the advantages of tourism industry innovation and development in each prefecture-level city in the Yangtze river delta city group are different.In the process of further developing tourism,each city should fully consider its own development stage and advantages and disadvantages,and supplement the short-board targeted.In general,in the process of urban tourism innovation development,we should first pay attention to the development scale of tourism industry and the improvement of innovation and transformation ability;Secondly,we should pay attention to the overall level of economic development and the improvement of people's living standards,and constantly encourage and guarantee industrial innovation and vitality through policies;Thirdly,we must constantly improve the high-tech guarantee and scientific research development level of the supporting infrastructure of the tourism industry,and promote the continuous release of the creative potential of the tourism industry.According to the different stages of the development of tourism industry in each city,different development paths are drawn up according to different stages,so as to further promote the integrated development of tourism industry in the Yangtze River Delta and the continuous enhancement of regional tourism innovation capabilities.