| 2015 "central document" says that "China is going to stronger, agriculture must be strong; China is going to more beautiful, the rural areas must be in more attractive; China is going to richer, farmers must be rich". The party and the government will focus on the problem about the 13th Five-Year Plan that develop the rural economy and improving the living standards of farmers. As the most important work of the party, in order to solve rural problems, make a progress in the integration of urban and rural development, increase farmers’ revenue, we need to accelerate the establishment of the characteristics of agriculture to adapt to rural financial system. Thus, rural microfinance becomes an important way for farmers in rural financial institutions financial services, build rural credit system.In this paper, the writer regards A county rural credit cooperatives as study, analysis the bank by surveying and collecting data of A county rural credit cooperatives. Firstly, the writer analysis the business environment for the development of rural credit cooperatives in rural micro-credit, including environmental and macro market analysis competitive market analysis. Chinese economy has entered a deflationary era, with entering a new normal development, accelerating the reform of the economic system for the development of rural micro-credit operations to bring greater vitality. Rural Microfinance presents expanding trend, but also it is facing supply shortage, the development is not standardized. Second, the writer has a brief introduction about A county rural credit cooperatives, including access conditions from business, changes in business scale, business structure and operations of asset quality in detail developments in the A county rural credit cooperatives.It is a financial institutions that rural microfinance as the leading position, and provide production loans for famers mostly. Third, the writer summarized the three questions in the process of the development of rural microfinance, including the limited sources of business funding, the business problem system is unreasonable and risky business in three areas. Finally, aiming at the existence problems about A county rural credit cooperatives in rural microcredit issues, articles put forward some suggestions and countermeasures such as widening of existing sources of funding, improving service system, strengthening the operational risk control three aspects.Rural Microfinance is a set policy, welfare, an important commercial and financial way, is an important means of low income levels of the population in rural areas to improve their lives. In this paper, take example of A county rural credit cooperatives in rural microfinance business case for their existing problems, the writer put forward the corresponding countermeasures which have some practical significance for rural financial reform and rural services. |