A Research On The Strategic Positioning Of Shenzhen QH Financial Assets Exchange

Since April 2017,safeguard national financial security,guard against financial risks and strengthen financial supervision has been raised to the national level.In view of the fact that the financial sector in the economic operation has become out of reality,the risk of regulatory arbitrage and capital pool models has accumulated,and the Internet financial disorder,the regulatory authorities have introduced a series of regulatory measures,which have profoundly affected the original operation model of China’ s financial industry.At the same time,world economy’s recovery has been slow,Sino-us trade frictions have continued to heat up,China’s economic performance has been stable and has changed,and we are facing some new problems and new challenges.In the new economic situation and regulatory policies,Shenzhen Qianhai Financial Assets Exchange,Ltd(hereinafter referred to as QEX)need to find their own business model,strategic positioning and future direction of development.This paper uses the theory of strategic management,combined with the actual situation of QEX,analyzes its internal and external environment,and then puts forward the future development of QEX of strategic positioning and implementation measures.The first part of this paper introduces the background of the topic,as well as research purposes,problems and research methods;Then it mainly introduces the theoretical framework of strategic positioning theory;Then it introduces the development course and business model of QEX,and introduces the current business model and existing problems of QEX;Then,using PEST Analysis and Michael Porter’s Five Forces Mode,it analyzes the current external environment of Shenzhen QH financial assets exchange from the macro and micro perspectives;Then it analyzes the internal resources of human resources,financial resources,organizational effectiveness,service competitiveness,brand and reputation,technical resources and corporate culture;Then,based on the analysis of the internal resources and external environment mentioned above,this paper puts forward the strategic orientation of Shenzhen QH financial assets exchange to build the most credible liquid assets trading service platform by using the product/Market Evolution Matrix model,and discusses the implementation,evaluation and control of this strategy.This paper takes QEX as the research object,studies how QEX analyzes from the internal and external environment under the current situation of the drastic change of financial supervision and the severe situation of economic operation,and explores the strategy of repositioning itself,supporting the real economy and serving the state to deepen the reform of development.The paper also hopes to provide a kind of innovative,transformation development mentality for the local financial assets exchange represented by QEX,and provide experience and reference for more financial assets transaction transformation and orientation separated from the state-owned system.