Research On Internet Finance Development Strategy Of State-owned Commercial Banks In China

With the application of Internet in various fields of life,Industrial and commercial bank of China plays a leading role in China's financial industry.With the development of Internet financial industry,industrial and commercial bank of China has launched more and more Internet financial products,and Internet financial services have largely filled the gap in the market of traditional banking financial services.At the same time,the problems of icbc's Internet financial business and financial products are gradually exposed.Therefore,this paper takes industrial and commercial bank of China as an example to discuss the development of Internet finance in state-owned commercial Banks.In general,the Internet finance development of industrial and commercial bank of China has some problems,including its own development and external competition.Self-development problems,such as products out of market demand,insufficient supervision of Internet financial business,business risk control level needs to be improved.The problem of external competition is reflected in the rapid rise of Internet finance of emerging Internet financial technology companies and other small and medium-sized commercial Banks.Industrial and commercial bank of China faces fierce competition.The content structure of this paper is as follows: the first chapter is the introduction,which elaborates the research background,research significance,domestic and foreign research status,research design and other aspects of Internet finance.Chapter two is the theoretical basis of relevant concepts.It defines the relevant concepts of Internet financial products and analyzes the possible theories.Chapter three studies the development of Internet finance of industrial and commercial bank of China.Chapter four analyzes the development strategy of Internet finance of industrial and commercial bank of China,and chapter five analyzes the guarantee measures of Internet finance development of industrial and commercial bank of China.Chapter six,summary andanalysis of the full text.Aiming at the above problems,this paper focuses on the following three aspects.First,this paper analyzes and studies the Internet financial products of industrial and commercial bank of China,product characteristics,development status and the development of Internet financial services.An econometric model was established to analyze the positive impact of the development of Internet financial products on the total profit and total assets of icbc,and the empirical analysis found that the development of Internet finance improved the net profit and total assets of icbc.Second.Problems existing in the Internet financial industry of icbc can be better found in the comparison with competitors.Therefore,this paper analyzes the situation of competitors,including state-owned commercial Banks,Internet financial enterprises,emerging commercial Banks,etc.,and finds out the gap between icbc and competitors in terms of products and services.It also discusses the relationship between icbc and its competitors by using the duopoly model,and analyzes the welfare of icbc,competitors and consumers in the development of Internet finance.Third.Based on the analysis of Internet finance mentioned above,this paper puts forward the development strategy of Internet finance innovation of industrial and commercial bank of China from three aspects,including product innovation,market development and management innovation.From the three aspects of database construction,financial platform construction and innovation mechanism construction,this paper puts forward the guarantee measures for the Internet financial development of industrial and commercial bank of China.The possible innovations of this paper are reflected in the following aspects :(I)from 2009 to 2017,industrial and commercial bank of China conducted classified research on Internet financial products and operation mode,found out the regular features of its development,and conducted empirical analysis.(II)conduct a simple transformation of the duopoly model to analyze the competitive relationship between icbc and its competitors under the development of Internet finance.