An Analysis Of The Economic Rent In The Cross-border Operation Of The Internet

With the development of the Internet technology,the Internet,the Internet thinking and Internet methods of value creation has been continuously enriched and improved,including customer information,interpersonal network and others gradually become the enterprise resources required for production.Therefore,the integration of traditional industries and the Internet resources forms the current Internet crossover business.According to the analysis framework of the classical theory of economic rent,this paper makes an in-depth analysis of Internet crossover business,which includes heterogeneous resources,the formation mechanism of economic rent and the isolation mechanism,and tries to explain the essence and the composing principle of the Internet crossover business from the perspective of economic rents.By analyzing the formation background of Internet crossover business,the core of heterogeneity is the customer resources,which nature of Internet crossover business is fusion of real and virtual value chain and customer and enterprise value chain.Secondly,according to the impact of the Internet crossover business on enterprise environment and enterprise itself,the economic rent of Internet crossover business is multiple conclusions,and put forward on the basis of the enterprise formed by the customer resources utilization three cycle increasing customer idle resources,R&D and production,relying on increasing three cycles of Internet crossover business to achieve a cycle of increasing economic rent.Finally,the Internet crossover business through Internet style customer management,network modular product manufacturing methods and terminal two-way connection constitute its isolating mechanism for customer resources.From the perspective of economic rent,this paper makes a unique interpretation of the process of transboundary operation of the Internet in accordance with the classical analysis framework of heterogeneity,rent formation mechanism and isolation mechanism.It has explored the core heterogeneity,the structure of economic rent,the way of rent acquisition and the formation of isolation mechanism.