Research On Strategic Transformation Of Yong You Network Based On Profit Pool Theory

The market in which the enterprise located is constantly evolving,and market environment may be completely different at different stages.So,enterprise strategy also should make timely adjustment,especially in rapid development of mobile internet technology and economic structure continue to adjust and optimize today,strategic transformation of enterprise has become a hot topic in the academic circle and an important research direction of this subject,strengthening strategic transformation theoretical research of enterprise can help them find suitable development strategy,and can also promote the optimization and transformation of the national macro-economic development,but also a realistic problem that not be ignored in the sustainable development of enterprise.Therefore,the study of this problem has great theoretical and practical significance.Based on the thinking of the above problems,this article chooses the representative industry-software industry in the transformation aspect,as well as the typical enterprise Yong you network in the industry as the research object,the paper studies its strategic transformation,Firstly,the paper introduces the software industry,Yong You network and its strategic transformation process.Secondly,the paper analyzes the transformation from two aspects of resources and conditions of transformation and profit pool of the industry,describes the profit pool of software industry in the form of statistical chart,and find out thedistribution characteristics of the profit pool of software industry.On this basis,combined with the transformation of Yong You network,the paper explain the basis of industry profit pool for the success of its strategic transformation.At the same time,combined with the strategic choice of Yong You network and the profit distribution characteristics of software industry,this paper puts forward a feasible plan for enterprises to shift the profit pool to realize sustainable growth,when the profit of the main industry is getting thinner and thinner.Thirdly,the paper used Harvard framework analyzed the transformation of Yong You network from different aspects,Then,combined the analysis results of industry profit pool,the paper evaluated and summarized the effect of Yong You network transformation.Finally,based on the research conclusion,concluded revelation,in order to provide certain reference and warning for other enterprise's transformation.The study found that the strategic transition direction of Yong You network accords with the distribution law of industry profit pool.transform from profit-making submersible area---software product to profit increase Water Bureau----information technology service;because of the short-term adjustment in the transition process,most of the financial indicators of operation declined in the short-time,but at the end of the transition period,all kinds of financial indicators of the enterprises on the right track have shown the full effect of the transformation at arelatively high speed.It also shows that a living strategy should be in line with the characteristics of the industry profit pool distribution.