Research On Fianncial Risk Management Of Network Company A

The rapid development of network economy provides a favorable foundation for the development of Internet enterprises.In recent years,with the rapid rise of video industry on the Internet,video website has deeply changed people's lifestyle.Chinese consumers' habit of watching video is gradually shifting from traditional TV to video.However,behind the rapid development of the industry,there are many hidden financial risks that affect the development of enterprises.For enterprises,financial risks are unavoidable risks that run through the process of enterprise production and operation.It is an important factor to measure the healthy development of an enterprise.This paper takes the leading company A in the network video industry as the object to analyze the financial risk faced by the company and its financial risk management,and puts forward corresponding Suggestions for the deficiencies of its financial risk management.According to the process of capital movement,financial risks are divided into four categories: financing risk,investment risk,capital operation risk and income distribution risk.Since company A does not involve the risk of income distribution,this paper identifies the risk sources of company A from the aspects of financing risk,investment risk and capital operation risk.Then,the debt paying ability,operating ability,profitability and development ability are used to evaluate the financial risk of A company.Then,this paper describes A company's current financial risk management organizational structure,financial risk management process status quo.Finally,specific Suggestions are given for the deficiencies in the current financial risk management of company A.At present,most of the academic research on video website focuses on the research of operation mode and profit mode,and there are few articles on financial risk management.This paper is somewhat innovative in this regard.The network video industry is still A new industry,and there are certain similarities in financial risks within the industry.By analyzing the financial risk management situation of the leading company A in the network video industry,it is helpful to provide A reference for other video website companies in China to do A good job in financial risk management.