Research On Self-driving Tourists Experience In Scenic Byway

At present,the popular self-driving tour has become the main body of China's tourism market.It is entering the quality,intensive development of the third stage after two stages of development.At present,new changes have taken place in the mode of tourism development in our country,and the tourism industry has gradually moved from scenic spot tourism to all-for-one tourism.Since then,our country has ushered in an era of all-for-one tourism development.Therefore,in the development of the era of self-driving tourism and all-for-one tourism,the most economical the most visual and the most profound experience of the scenic byway,whether from the demand side or the supply side,is the inevitable product of the time.Scenic byway is also popular with self-driving tourists.At present,although;"Southern Anhui"Sichuan-Tibet Line,as the leader of the international cultural tourism demonstration zone in southern Anhui and the breakthrough point of Xuancheng tourism,is popular in the market,there are still some problems in its development,which leads to the lack of in-depth experience of self-driving tourists.In order to pass the bottleneck period,it is necessary to explore the characteristics of tourists'self-driving experience and put forward suggestions to meet the needs of the market.By combing the domestic and foregin research findings,it is less research on scenic byway from the perspective of tourists,and lacks the use of photos in online travel.Therefore,In this study,the popular Southern Anhui Sichuan-Tibet Line is used as the research site and the online travel notes as the research sample.According to the grounded theory,the content system of the self-driving tourists experience of scenic byway is constructed.Under this framework,various research methods are used to deeply analyze the self-driving tourists experience of;"Southern Anhui"Sichuan-Tibet line,and the characteristics and laws of the self-driving tourists experience are summarized.Therefore,it proposes targeted countermeasures for its future development.In terms of construction frame system,this study uses the qualitative research method to open coding,spindle coding and selective coding of the original data,and constructs the theoretical model of the whole process of the scenic byway self-driving tourists,namely,"expectation experience before the tour,presence experience in the tour,remembrance experience after the tour"..And then within this framework,the text and photo information of the network travels of"Southern Anhui" Sichuan-Tibet line are fully utilized.Using ROST CM,NetDraw and other content analysis software and methods to analyze the five elements of self-driving tourists experience in all aspects and angles.The result of research indicates that the motivation of self-driving tourists in scenic byway is diversified,in which seeking beauty,physical and mental health,and herding motivation are important motives;Tourists take pictures on the scenic byways everywhere,but the scenic spots along the line are still the focus of tourists'photos,and nowadays food is also an important object for tourists to take pictures;The multi-dimensional image perception of self-driving tourists presents three-ring structure and long-tail distribution.Tourists have the strongest perception of the tourism space,and they have a good sense of network promotion,high resource endowment,and strong perception of tourism patterns;The self-driving tourists have a variety of emotions.The overall positive sentiment of tourists is higher than that of negative emotions,and positive emotions are negatively correlated with negative emotions.The frequency of photographs is positively correlated with highly positive emotions.The Self-driving tourists have higher resilience and recommendation index satisfaction.However,due to lack of nightlife along the route,imperfect self-driving service facilities,and lack of full-time free tickets,tourists still have negative emotions.Based on the above conclusions,"Southern Anhui" Sichuan-Tibet line should develop innovative tourism products,optimize the network marketing model,improve the basic service facilities,enhance the quality of tourism services,strengthen the cooperation of government enterprises,and create characteristic cultural IP,in order to build it into a model area for national self-driving tourism.