Based On Factor Analysis Of Financial Risk Assessment And Response To Enlight Media

In recent years,emerging industries keep emerging.The era of Internet economy makes many traditional industries depressed,and the rise of online economy has become an important part of China’s economy.Under the current situation,the media industry has also created new vitality with the support of national policies and the popularity of the film market.Enlight media,as a familiar media enterprise,has produced a large number of excellent TV series and films in the development process.According to Enlight media’s financial data released in recent years,with the increase of costs and the backlog of film and television products,Enlight media’s performance has declined.Therefore,analyzing the financial risk of Enlight media is beneficial to Enlight media to optimize its capital structure,reduce the risk degree,ensure the long-term stable development of Enlight media,and provide beneficial reference for the media industry.Firstly,this paper uses literature research method to collect relevant data of financial risk identification and evaluation methods.This paper expounds the relevant research results and theoretical basis of domestic and foreign scholars,including the definition of financial risk and the selection of relevant evaluation indexes.Through ratio analysis,the financial risks of Enlight media are analyzed and identified,and it is found that Enlight media has financial risks in profit,debt repayment,growth,operation,cash flow and other aspects.Then,fourteen evaluation indexes are selected based on the characteristics of Enlight media to construct the evaluation system of the indexes,and the financial risk of Enlight media is evaluated based on the selected indexes by factor analysis method.According to the factor score,the identified growth risk,cash flow risk,operating risk and debt repayment risk are ranked according to the degree of risk.Finally,from multiple angles to the light media financial risk control,from the protection of control,feedforward control,feedback control three aspects together,make the light media more stable operation.