Research On The Improvement Of Brand Competitiveness For Vegetable Seed Industry In Tianjin

At present,China’s seed market ranks second in the world.As a populous country,seed industry,especially vegetable seed industry,is related to the daily consumption of 1.3 billion people in China.Vegetable seed,as a chip of vegetable industry,is at the top of the vegetable planting industry chain,and is also the fundamental industry to realize the long-term and stable development of agriculture.At present,China’s vegetable seed industry has made great progress,but there are still problems such as lack of brand competitiveness.Vegetable seed industry research in Tianjin also has deep scientific research foundation and market awareness,forming a unique seed industry brand with cucumber and cabbage as the core.However,with the increasingly fierce market competition,in order to satisfy the residents‘yearning for a better life and further enhance the brand competitiveness of Tianjin vegetable seed industry,it has become an urgent problem to be solved.Based on the research of domestic and foreign experts on vegetable seed brand,this paper uses questionnaires,expert consultation,statistics and econometric analysis methods to obtain Tianjin vegetable seed industry through field research and questionnaire distribution.The first-hand information on the improvement of brand competitiveness has studied the competitiveness of Tianjin vegetable seed industry brand.Firstly,the status quo and existing problems of vegetable seed brand in Tianjin were analyzed.Secondly,the evaluation index system of vegetable seed brand competitiveness was constructed.The factor analysis method was used to evaluate the competitiveness index of Tianjin vegetable seed brand.Analysis,identify the main factors affecting the competitiveness of vegetable seed brands,and select typical vegetable seed enterprises to evaluate and analyze brand competitiveness;finally,combined with influencing factors,from enterprise innovation ability,market influence and brand environment In three aspects,it puts forward suggestions for improving the competitiveness of Tianjin vegetable seed industry brand,and provides reference and reference for Tianjin to enhance the competitiveness of vegetable seed industry brand.