Research On Competitive Strategy Of HJBB Maternal And Infant Goods Chain

As a result of the population inverted triangle structure and aging,young labor shortage and a series of problems are getting worse,the state launched a separate two-child policy in November 2013,moreover,full implementation of the second child policy in 2016.According to the data,a comprehensive two-child policy will be released 300-500 million newborns every year,and bring 900-1500 billion consumer dividend to the market.Maternal and child industry access to a good time for development in the case of increasing population,is expected in the last five years will be the rapid development of the mother and baby industry golden age.This article combined with the current situation,take HJBB brand which is child supplies chain as an example of a competitive strategy research,mainly completed the following work:This paper analyzes the external environment of HJBB from the macro environment,and analyzes the external environment of HJBB from the perspective of resources and capability,and uses the Porter model and the model of the HJBB,which is based on the theory and method of strategic management.SWOT method lists the advantages and disadvantages of the enterprise and the opportunities and threats,and on this basis,the strategy can be adopted by the enterprise to match;using the QSPM matrix method to HJBB maternal and infant supplies chain strategic evaluation,and finally from the organization The improvement of the control system and the improvement of the operation system,the improvement of the human resources situation,the construction of the Franchise System,the establishment of an efficient management information system,and the enhancement of the logistics and distribution protection,and elaborated the strategy implementation and guarantee of the HJBB maternal and infant supplies chain.