Marketing Strategic Analysis Of Shijiazhuang Branch A Education Group

Since the implementation of the reform and opening up policy,China's economy has developed extremely fast,exchanges between countries have been continuously enhanced,and people's income levels have also been greatly improved,which has caused people's needs to change to a large extent.In addition,the development of the country is inseparable from science and technology,and the development of science and technology is inseparable from talents.On the one hand,in order to develop China's science and technology,we must learn from foreign advanced experience.On the other hand,if we want to have a bright future,we must have a bright future.Learn advanced technology and lead the development of science and technology.As a result,more and more young people choose to study abroad and further their studies.Under such a background,the requirements of overseas students for the study abroad service industry are getting higher and higher,and a large number of study abroad companies have emerged.At the same time,these study companies are also facing fierce competition and huge challenges.Therefore,this paper takes A study abroad company to expand its market share and develop rapidly as the ultimate goal,and conducts in-depth research on the target market positioning of A study abroadcompany.After introducing the relevant theoretical basis,this paper expounds the basic situation of the market development of China's study abroad industry from three aspects:the situation of Chinese students studying abroad,the current situation of market devel opment of overseas student industry and the development characteristics of the study a broad market.Subsequently,the three dimensions of financial,human resources and market operation of this paper briefly introduce A study abroad company,and use SWOT model to analyze the advantages,disadvantages,opportunities and challenges of A study abroad company,so as to the basic situation of A study abroad company Have a deeper grasp.Then,this paper uses STP theory to subdivide the study abroad market.After establishing the target market of A study abroad company,it finally determines the product market positioning of A study abroad company according to the actual situation of the company itself,that is,it is committed to becoming a high quality study service field.The authority to maximize the ability of A study abroad companies toattract more customers.Finally,this paper aims at the product market positioning of A study abroad company,and uses 7P marketing theory to develop a marketing strategy suitable for the development of A study abroad company.