Research On Growth Ability Of CHINA CITIC Bank

For enterprises,the main purpose is to maintain stable operation and development in a complex market competition environment,ensure good operating efficiency,and promote the development and progress of the national economy.In fact,the growth ability of a company can greatly affect the business conditions of the company.The better its growth ability,the more stable it will be in the business process.Similarly,when the company’s growth ability is poor,it will often face the problem of insufficient power in the process of operation and development,which will lead to competition in complex markets.It is at a disadvantage.Based on this,in recent years,many scholars and entrepreneurs have maintained a high degree of emphasis on the growth of enterprises.This article will take CITIC Bank Co.,Ltd.as an example to conduct an in-depth discussion on the growth capabilities of CITIC Bank from a financial perspective.The sustained and healthy development of the Chinese economy has created space for the overall development of the banking industry.The traditional profit margin model of the banking industry is facing tremendous development pressures in the market economy of interest rates.The continuous growth of joint-stock banks with better growth trend should receive more attention.Since its establishment in 1987,CITIC Bank has become an important force in China’s financial sector after years of development.In the "Top 100 Global Banking Brands" list in 2018,CITIC Bank ranked 24 th with a brand value of US$10.265 billion.Based on this,through the in-depth analysis of the growth capability of China CITIC Bank,it summarizes its exposed defects and shortcomings,and based on this,based on the management status of CITIC Bank,formulates a scientific and rational development strategy,and also serves as the future operation of domestic joint-stock banks.Development provides a certain reference and reference.Based on the existing relevant research theories,this paper evaluates the financial status of China citic bank through dupont analysis method,and selects the growth performance indicator and growth potential indicator to measure and evaluate the growth ability of CITIC Bank.After analysis,the defects and shortcomings exposed by CITIC Bank’s growth ability include: low profitability of enterprises,lower capital adequacy ratio than peers,weak growth of total assets and poor growth of shareholders’ equity,due to the combined effects and influences of these issues.As a result,CITIC Bank’s growth ability is relatively weak.The main reasons for this situation include: first,the overall macro environment has intensified the pressure on the banking industry;secondly,the competitive situation in the industry has led to a lower capital adequacy ratio than the peers;once again,CITIC Bank’s management and management capabilities need to be improved;The equity structure of CITIC Bank is relatively simple.According to the defects and shortcomings exposed by CITIC Bank’s growth ability,this paper proposes targeted solutions in combination with CITIC Bank’s operation status: firstly optimize CITIC Bank’s business strategy;secondly,improve CITIC Bank’s core competitiveness;and rationally allocate CITIC Bank Business structure;finally implemented CITIC Bank’s equity diversification.Through the adjustment and optimization of CITIC Bank’s growth performance indicators and growth potential indicators,the growth of CITIC Bank will be enhanced.