Research On Product Personalized Demand Screening And Customization Process Based On Customization Platform

The proposal of Made-in-China 2025 has promoted the transformation of traditional manufacturing industry towards intelligent manufacturing.More and more enterprises have begun to try to launch individualized customization platform for products,in order to quickly respond to consumer demand and enhance the competitiveness of enterprises in the market.Aiming at the key factors affecting the realization of customization function of product personalized customization platform,this paper analyzed the product personalized requirement screening and the design and implementation of customization process based on customization platform.Firstly,the components and target functions of customization platform are analyzed.On this basis,the screening of product personalization requirements and the design and implementation of product customization process are further analyzed.On the basis of introducing the method and process of product personalized customization requirement screening based on KANO model,big data analysis method is used to obtain product personalized requirement options,and affinity diagram is used to sort out and classify the acquired requirement items.Through KANO questionnaire,the category of requirement KANO is established by using fuzzy clustering analysis method.The principle and determination method of product personalized requirement screening based on KANO model are introduced.Secondly,it analyzes the relevant factors of customization process that affect user decision-making,introduces the extraction method of personalized customization module and the management method based on PLM,designs the product customization process on this basis,and analyzes the realization process of the product customization process,and proposes that product case library can be constructed for products with high customization satisfaction,the product instance can be quickly customized by searching the product instance.Finally,select the refrigerator personalized requirements screening and customization process design as an application example.The personalized customization requirement of refrigerator is screened out,that is,One-dimensional quality and Attractive quality.Then the refrigerator customization module is extracted and managed,the refrigerator customization process is designed,and the refrigerator instance database retrieval analysis is performed to quickly find the product instance with the highest similarity.This research has certain application value for improving the efficiency of product customization.Enterprises should effectively screen out the product customization requirements provided by the platform,and design a reasonable product customization process to improve the efficiency and quality of product customization.At the end of this paper,the application analysis of the refrigerator customized platform has certain reference value for the refrigerator enterprise,and it also has applicability to the personalized customization of similar products.