Quality Evaluation Of Visitor Experience In City Park Based On Visitor's Perceived Value

Perceived value is an important basis for evaluating the quality of products and services,and visitor's perceived value can be a good use of tourism activities for quality evaluation.This paper aims to study the quality and demand of recreation in city park through the measurement of visitor's perceived value.Through the analysis of literature analysis,field investigation method,factor analysis,cluster analysis,variance analysis and T test,perceptual impression frequency analysis,importance-performance analysis and other analysis methods,the following conclusions are obtained:(1)Summarized the seven dimensions of visitor's perceived value of recreation in city park:social value,ecological education value,emotional value,environmental value,management value,facility and service value and cost value;(2)Build the 27 indicators of recreational quality evaluation in city park based on perceived value,and got the overall perceived value evaluation score of three city parks selected in Beijing(3.3729)and each dimension value;(3)The visitors in city park is subdivided into four types:emotional and social type,stubborn and conservative type,ecological learning type and pragmatism type according to difference among perceived value;(4)Through the evaluation of quality of the recreation in city park,get the overall recreational quality score of different parks,the difference between the index's scores,the expectations of visitor's perceived value and actual perceived value of different parks,combined with the park's visitor's behavior and demand analysis,to explore the management optimization proposal in city park.The innovations of this research are:the concept of visitor's perceived value is introduced into the evaluation of recreational quality of city parks;a visitor's perceived value evaluation scale with city park recreational characteristics is constructed;the different visitor groups of different perceived values are segmented;discuss visitor's perceived value data from multiple perspectives.