Evaluation Study On Visitor Experience Value In Visitor Attraction

Visitor attractions are one of the most important parts in tousim industry. What the visitor attractions apply are typical experience products.The process of visitors travelling is that the experienceing process, so the aim of visitors is to get the maximum of experience value. However, the scenery and environment are destroyed during the developing and management about visitor attraction, which decrease the visitor experience value. Therefore, the visitors never come to these visitor attractions, which finally lead to the bankruptcy or auction of visitor attractions. In view of the visitors, the thesis discusses visitor experience value of visitor attraction.Firstly, based on predecessors' research, this thesis studies visitor experience value concept, and analyses the essence and character of visitor experience value.Secondly, the thesis builds the VEV (visitor experience value) evaluation system model about touist attraction through factor analysis, and analyses the importance of VEV's elements. In addition, the thesis proves that there is consipicous influnce through ANOVA (Analysis of Variances) between VEV elements and tousit's individual characteristics. And the thesis divids VEV's elements into two parts: basic elements and competitive elements.Finally, the author searches after creative management method about TEV, which can help the manager of visitor attractions, and improve visitor attrations' conditions.