Research On The Transformation Of The Trust Companies Under The Environment Of Internet Plus

Under the impact of the Internet plus,the business models and types of traditional financial institutions have undergone great changes.As one of the core industries of today's financial institutions,the trust industry has inevitably affected.With the rapid development of Internet technology,the emergence of the Internet to the traditional financial trust industry will bring more opportunities and challenges.Internet finance has inherited many features of the Internet.In the development thinking,it emphasizes open,equality,tolerance and sharing.In the customer experience,it focuses on convenience,interactive and it is oriented by customer demand.In the management mode,Internet finance advocates freedom and focuses on customer satisfaction.Besides,the customer group of Internet finance is younger and more open.Faced with the new market environment,trust companies need to use the Internet thinking and advanced Internet technology for internal reform in transition.The complicated decision-making process and the fixed management thinking become obstacles of the improvement of trust companies.Therefore,trust companies need to adjust their own organizational structure and management mode.On the other hand,Internet promotes the transformation of trust marketing system.It broadens the distribution channel and marketing scope of trust companies and helps trust companies realize precision marketing in technology.Internet finance whom puts customers in the center could rapidly and accurately response and solve various needs of customers.These characteristics are also embodied on Internet financial products,which include low threshold,short period and high yield.These characteristics put forward innovation and transformation requirements to traditional trust business model.With the advantage of information technology,Internet finance constantly occupies financial markets.Hence,trust companies must improve the organizational information management system and enhance the efficiency of management and operation through technological transformation.At the same time,breaking the region and space limitation of traditional network operation by information technology and providing customers with all time and full range services by the combination of online and offline services.This paper analyzes the origin,background,present situation,bottleneck of the trust industry in our country and the development and features of Internet finance in detail through the methods of document research and case analysis.This paper argues that the trust industry could combine with Internet to realize the requirements of adapting new market as well as to satisfy more widely group of customers.Nowadays,the continuous innovation of Internet finance is changing people's investment preferences and financial management.Trust companies should actively use the Internet thinking to expand the company management and business development ideas.Based on the acceptation of law and supervision,trust companies could accelerate the mutual integration with the Internet,and actively explore the innovative transformation in terms of corporate governance,product models,service platform and risk management system,while continuously promote the long-term development of trust industry.