A Study On The Business Model Innovation Of A Start-up Company

Nowadays,the hearing medical service industry,as an emerging industry,is facing great changes.The global hearing service market has undergone great changes from decentralization to integration,from small scale to large group.However,the current hearing service market in China is still in a highly differentiated state,and there is a serious imbalance between hearing adaptation rehabilitation centers with high quality qualifications,professional audiologists and hearing-impaired patients,which has a huge market prospect.The case study object selected in this paper is enterprise A,which takes advantage of the new economic situation of "Internet+"and the preferential policies for college students to start their own businesses,aims at the lack of industrial chain between hearing-impaired patients and medical institutions,and tries to make A benign and sustainable breakthrough in business model through A new perspective,and continues to grow and grow under such opportunities.The case company,this paper indicates A line working environment,using the method of interview method and field research,summarizes the history of A business,A corporate entrepreneurship course can be divided into three stages:the start-up stage,growth stage,developing stage,according to literature review method,qualitative method closely around the Internet+hearing medical services.The business model of company A is not perfect in the start-up period,but it can find problems in time to optimize the business model,promote business reform and find new vitality for the development of the company.Comb through the system An enterprise's "Internet+hearing medical services" business model is how to from idea,to the prototype,to be born evolution optimization step by step,on the basis of A enterprise's own advantage resources,seek the development direction of the enterprise as A business model,is proposed to adapt to the new situation of the enterprise as A key strategy of business model innovation and important.Its enterprise business model,as A kind of new breakthrough,solved the hearing healthcare information opaque,lack of personalized service,and for A long time hearing healthcare industry ignore the social demand of deaf patients,the evolution of its business model to adapt to the needs of times development,continually improve the elements of the company's problems,more conducive to the future development of the enterprise,its business model for hearing the medical service industry under the same type of business model innovation has an important significance.