Research On The Improvement Of Business Model Of Changsha Murphy Medical Instruments Co.,Ltd.

Engaged in the construction of psychological consulting room and related equipment sales Changsha Murphy Medical Devices Co.,recently in psychological counseling industry lack of competitiveness,slow development,problems,its business model began to appear tired in the Internet plus era.Only by improving the business model of Changsha and Murphy,can the enterprise develop rapidly,healthily and orderly and stand out in the future competition.In this paper,Changsha Murphy Medical Instrument Technology Co.,Ltd.is the research object,guided by the business model canvas theory.First of all,starting from the research background and significance,summarizes the domestic and foreign literature on business model in recent years,introduces the research basis,rationality and necessity,and introduces the main research contents,research methods and technical routes.Secondly,introduces the basic situation of Changsha Murphy,through PEST analysis,Potter five forces model and SWOT matrix theory tools to analyze the facing the macro business environment,the business model canvas tool to analyze the micro business environment used to determine the status of Changsha Murphy business model and problems.Secondly,the comprehensive analysis of the results of the second chapter,determine the objectives and principles of improving Changsha Murphy business model;and then describe the business model to improve the overall idea about the design scheme,the starting point and overall thinking;then,by using the business model canvas 9 basic building blocks(customer segmentation,value proposition,channel,customer relations,a source of income,core resources and key business,important partner,the cost structure of each level)analysis,business model aspects to be improved as determined in the second chapter,the main contents of all levels put forward improved schemes,the relationship between re combing its business model 9 basic building blocks;finally,by improving the upgrade of the original business model from five aspects,and ultimately determine the business model improvement program.This article not only helps Changsha Murphy Medical Instrument Technology Co.,Ltd.to establish a unique business model.At the same time,for small and micro enterprises to improve their business model,to provide practical guidance and reference blueprint.