Research On Netsun Co.,Ltd. Supply Chain Financial Risk Prevention Case

Due to the promotion of market and technology,developed countries have studied the supply chain finance earlier.Domestic research is still in the exploratory period and has not yet formed a highly consistent theory.However,the role of supply chain finance in SME financing has been widely recognized.In recent years,the financing of SMEs has been highly valued by the state.The State Council's Conference on Promoting SME Development pointed out that China's SMEs contributed more than half of the tax revenue,more than 60% of GDP,and 10% increase in technological innovation and employment.The rate and the number of enterprises,but the bank's credit support is minimal,its funding gap is huge,development is seriously hindered,and financial support should be strengthened.As an innovative financial product,supply chain finance provides new ideas for the financing of SMEs and caters to the development needs of the market.The organic combination of e-commerce and supply chain finance has greatly expanded the financing channels for SMEs,especially B2 B e-commerce to carry out supply chain finance,which not only expands the depth of business content between enterprises,but also provides enterprises with insufficient credit information on the chain.Financing guarantee,but B2 B e-commerce has a short supply chain financial period and risk prevention is not perfect.Therefore,it is particularly important to study the supply chain financial risk prevention problem by taking B2 B typical e-commerce enterprises as an example.This paper selects the Zhejiang Netsun Co.,Ltd.,the domestic iconic B2 B e-commerce enterprise,and conducts a case study.Zhejiang Netsun Co.,Ltd.is in a leading position in the development of professional websites.In recent years,the strategic transformation of Zhejiang NetsunCo.,Ltd.s is no longer limited to the development of vertical portals,but has begun to exert force on supply chain finance,but there are still many shortcomings in its risk prevention system and technology..This paper first introduces the background of the establishment of the Zhejiang Netsun Co.,Ltd.supply chain finance,points out the positive role of supply chain finance for SME financing,the state's support for the development of supply chain finance and the development needs of the Zhejiang Netsun Co.,Ltd.itself.Secondly,the development of the business chain supply chain finance The course and status quo were introduced,and the sources of Zhejiang Netsun Co.,Ltd.risk were analyzed from the macro and micro perspectives.Then the risk of the Zhejiang Netsun Co.,Ltd.supply chain finance was analyzed,mainly from the construction of the risk control system is not perfect,the payment deposit system construction In-depth research on the slowness,relatively weak wind control technology and insufficient platform strategic support.Finally,in response to these problems,it is concluded that supply chain finance can not completely solve the financing problems of SMEs,and the prevention of supply chain financial risks requires an independent sub-control system.The supply chain financial risk can prevent but can not completely avoid the three conclusions.At the same time,the four risk prevention measures for the Zhejiang Netsun Co.,Ltd.are insufficient,and the optimization risk management system,the access payment accounting system,the improvement of the risk control technology level and the improvement of the platform support construction are proposed.Four aspects of suggestion.It provides reference for improving the financing efficiency of the Zhejiang Netsun Co.,Ltd.and preventing the financial risk of the supply chain.It also provides reference for the financial risk prevention of the supply chain of other e-commerce platforms.