Research On The Influence Of Black Tourists' Motivation On Their Experience And Satisfaction

In recent years,people's tourism explosively developed,people have long been not satisfied with the simple walking sightseeing tour,driving tour,holiday short tour,family tour and so on.It is urgent to develop new types of tourism to meet the new needs of life.With the emphasis on tourists'participation and deep experience,special tourism has developed rapidly.As one of the representatives of "special tourism",black tourism gives participants the opportunity to experience experiences of death,recurring disasters,cherishing history and other experiences.It can satisfy their pursuit of new experience and can also give tourists more choice.At present,the development of black tourism resources in China is still in its infancy.The current research on black tourism in China has the characteristics of marginalization,late start and less originality.Moreover,the research perspectives,methods and the gravity of the center of gravity are not different,the overall level is not high,and it is still in the stage of theoretical exploration and practice.The utilization ratio of black tourism resources is not high,the depth and diversity of products are not enough,and the guiding theory fails to meet the needs.In the existing literature,there is no research on the influence of black tourism tourists'travel motivation on their experience and satisfaction.There are only some literatures on the relationship between them.This article selects Tangshan earthquake Memorial Park as an example to study.From the relationship between tourists'motivation,experience and satisfaction of the tourist Memorial Park,we design the questionnaire.The relevant data was obtained.SPSS and AMOS analysis software were used to conduct empirical research.The relationship between tourist motivation,experience and satisfaction was modeled.Discuss the influence of black tourist tourists' motivation on their experience and satisfaction.The significance of the article is to promote the development of the black tourism market,and provide a basis for marketing companies to make marketing decisions and formulate targeted marketing strategies,and to promote the theoretical study of black tourism.The main conclusions of the article are:based on the previous literature,a questionnaire scale was designed,and questionnaires were issued and recovered on the spot.Factor analysis and reliability validity analysis were performed on the recovered data.Three factors were extracted to prove that the initial model was scientific and high;The structural equation measurement model tests the hypothesis,and the results show that each dimension of the black tourism tourist motivation has a significant predictive effect on the black tourism tourist experience and satisfaction;determine the black tourism tourists motivation in the factor analysis for its experience and The direct and indirect effects of satisfaction.Combined with the research of the paper,three suggestions are proposed:enhancing the knowledge of the attractions and the sense of identity of the tourists,It includes strengthening the appeal of the explanation of the words,enhancing the professional level of the interpreter,using modern technology,enhancing the feeling of tourists,shaping the emotional image,and enhancing the sense of identity of the tourists;playing the function of the education of the attractions and the wake-up function,Including adjusting the layout of attractions,highlighting warnings,alerting,using film and television works,enhancing the influence of black tourist attractions,integrating tourism resources,carrying out "multi-color" tourism,rationally developing tourism resources,and creating a "black tourism" cultural tour;highlighting the commemorative significance of the attractions and awakening the awareness of responsibility,Including reviewing the history of adversity,awakening the sense of responsibility of tourists,demonstrating the spirit of protest,and carrying out humanistic spiritual tourism.